Digital readership continues to rise, but print remains the preferred medium for most consumers, according to the latest Enhanced Media Metrics Australia report. In August, 13.9 million Australians read a print newspaper – with many reading more than one category. Metropolitan papers reached 11.6 million Australians, regional papers 3.2 million, and community newspapers reach 5.1...
Digital readership continues to rise, but print remains the preferred medium for most consumers, according to the latest Enhanced Media Metrics Australia report.
In August, 13.9 million Australians read a print newspaper – with many reading more than one category. Metropolitan papers reached 11.6 million Australians, regional papers 3.2 million, and community newspapers reach 5.1 million.
Digital readership is up 3 per cent in the year to August, reaching an average of 11.6 million people every month.
The Newspaper Works chief executive Mark Hollands believes these findings reflect the importance of news media brands in Australia.
“While mobile audiences continue their steady rise, offering an engaged and highly attractive readership to advertisers, print remains most Australians’ preferred means of consuming newspapers,” he said.
“And with 3.2 million Australians reading regional newspapers and 5.1 million reading suburban titles each month, their important and enduring place in communities is clear.”
The survey shows The Sydney Morning Herald reached a total of 5.11 million readers across all platforms in August, followed by The Daily Telegraph, with 4.12 million, and the Herald Sun 3.90 million.
|Cross platform readership (last four weeks)||emma August 2015 (000s)|
|Sydney Morning Herald / smh.com.au||5112.2|
|Daily Telegraph / thetelegraph.com.au||4124.6|
|Herald Sun / heraldsun.com.au||3899.8|
|The Age / theage.com.au||3137.8|
|The Australian / theaustralian.com.au||3028.6|
|Courier-Mail / couriermail.com.au||2878.5|
|West Australian / thewest.com.au||1652.3|
|Adelaide Advertiser / adelaidenow.com.au||1585.5|
|Financial Review / afr.com||1568.3|
|Sunday Times / perthnow.com.au||1308.2|
|Canberra Times / canberratimes.com.au||826.4|
|Northern Territory News / ntnews.com.au||344.9|
|Sunshine Coast Daily / sunshinecoastdaily.com.au||364.1|
|Mercury (Tas) / themercury.com.au||316.2|
|Average Issue Readership||emma August 2015 (000s)|
|Herald Sun (M-F Av)||1303|
|Herald Sun (Sat)||1099|
|Sunday Herald Sun||1029|
|Daily Telegraph (M-F Av)||987|
|Sunday Mail (QLD)||823|
|Daily Telegraph (Sat)||805|
|Sydney Morning Herald (Sat)||715|
|Sydney Morning Herald (M-F Av)||664|
|Courier-Mail (M-F Av)||638|
|The Age (Sat)||590|
|West Australian (M-F Av)||578|
|The Age (M-F Av)||568|
|The Australian (M-F Av)||454|
|Sunday Mail (SA)||453|
|Adelaide Advertiser (M-F Av)||439|
|Financial Review (M-F Av)||309|
|Newcastle Herald (Sat)||140|
|Newcastle Herald (M-F Av)||132|
|Mercury on Saturday (Tas)||115|
|Financial Review (Weekend edition)||113|
|Gold Coast Bulletin (M-F Av)||112|
|Weekend Gold Coast Bulletin||108|
|The Saturday Paper||101|
|Mercury (Tas) (M-F Av)||101|
|Canberra Times (M-F Av)||100|
|Canberra Times (Sat)||97|
|Townsville Bulletin (M-F Av)||87|
|Geelong Advertiser (Sat)||86|
|Townsville Bulletin (Sat)||83|
|Cairns Weekend Post||78|
|Geelong Advertiser (M-F Av)||75|
|The Examiner (Sat)||73|
|Sunday Canberra Times||69|
|The Examiner (M-F Av)||68|
|Northern Territory News (Sat)||68|
|Cairns Post (M-F Av)||68|
|Border Mail (M-F Av)||66|
|Border Mail (Sat)||65|
|Illawarra Mercury (Sat)||65|
|Illawarra Mercury (M-F Av)||65|
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