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New Seven West WA head looks to online products

Newly confirmed Seven West Media WA chief executive Maryna Fewster says that under her leadership the company will focus on creating new online products – but that does not mean print is a diminishing commodity. “Creating new products online will be an important part of my strategy but this will be done knowing that we...

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Newly confirmed Seven West Media WA chief executive Maryna Fewster says that under her leadership the company will focus on creating new online products – but that does not mean print is a diminishing commodity.

“Creating new products online will be an important part of my strategy but this will be done knowing that we need to retain the reputation that we have built in this state since the first edition of the precursor to The West started printing in 1833,” Ms Fewster told The West Australian.

“The tradition of print will continue for a long time. We are constantly adapting the product to appeal to as many people as possible but we know we are particularly strong in the baby boomer demographic. That sets us up well as the biggest and wealthiest cohort of retirees in history flexes its financial muscle.”

Ms Fester was announced as acting WA chief executive in the wake of the surprise resignation of former CEO John Driscoll. It was confirmed last week she would remain in the role she has acted in since earlier this year.

Her new portfolio will span the entirety of the company’s Western Australian operations – which includes various state and community newspapers, radio stations and Channel 7 Perth.

Joining Seven West in April 2017 as chief operations officer, Ms Fewster gained extensive experience in the digital sphere during her time at iiNET.

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