As ANZAC Day approaches, advertisers and publishers should note that the use of the ANZAC acronym is protected by government regulation and there are strict guidelines surrounding its use.
As part of an ongoing series of advertising regulation guidelines, Lianne Richards has compiled a rundown of what is and is not permitted.
Most uses of the word ANZAC require the authority of the Minister for Veterans’ Affairs, and using it in association with any form of business or entertainment is prohibited under the regulations.
Certain exceptions do exist and special policy applies for the promotion and use of ANZAC biscuits.
Find out more about the rules for advertisers and the word ANZAC here.