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Publishers return from INMA awards with 14 awards

News Corp Australia has been named Best in Asia Pacific at the global INMA (International News Media Association) 2018 Global Media Awards, while other Australian and New Zealand news media publishers walked away with 14 medals. The region’s news publishers scooped 29 mentions in total, with four first-place, six second-place, four third-place and 14 honourable mentions...

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News Corp Australia has been named Best in Asia Pacific at the global INMA (International News Media Association) 2018 Global Media Awards, while other Australian and New Zealand news media publishers walked away with 14 medals.

The region’s news publishers scooped 29 mentions in total, with four first-place, six second-place, four third-place and 14 honourable mentions at the awards held in Washington DC, USA, this week.

Locally, News Corp Australia was named ‘Best in Asia Pacific (Local and Regional Brands)’ for “News Advance Program” which also won first place in the ‘Grow Advertising Sales or Retain Clients’ category. It won another first place in ‘The Best Use of a Brand or Product to Create an Audience Segment’ for its “Local Sports Stars”.

Fairfax Media’s Australian Community Media business won the ‘Best Use of Consumer Research’ category for “InsightsPlus”.

The New York Times won the coveted ‘Best in Show’ category with its ‘Truth is Hard’ campaign, the news brand’s stand on truth in journalism in the face of fake news.

Commenting from the INMA Awards, NewsMediaWorks CEO Peter Miller said: “The wins for news publishers in Australia and New Zealand reflect our region’s culture of product, brand, commercial and corporate innovation. The INMA Awards are considered highly prestigious in news publishing, with a number of senior executives from Australia and New Zealand publishers in attendance.

“Trust in media continues to be a key focus of the sector, with The New York Times’ “Truth Is Hard” campaign judged ‘Best in Show’ and picking up numerous other categories. I wholeheartedly congratulate all the winners and finalists.”

Australian news media publishers this year scored a record 23 finalist nominations, the third highest in the world from a field of 39 countries. There were 800 entries into 20 categories from 220 media companies globally and 195 finalists adjudicated by a panel of 50 judges.

The INMA 2018 Global Media Awards were held at The Meade Centre for American Theatre in Washington DC with more than 400 participants attending from around the world.

The 2018 INMA Global Media Awards winners from Australia and New Zealand are:

REGIONAL WINNER:

Best in Asia/Pacific, Regional/Local Brands: News Corp Australia, “News ADvance Program”

BEST BRAND AWARENESS CAMPAIGN

Global/national brands

  • First Place: The New York Times, United States, “Truth is Hard”
  • Honourable Mention: Fairfax Media, Australia, “The Australian Financial Review: The Daily Habit of Successful People”
  • Honourable Mention: NZME, New Zealand, “Discover More: nzherald.co.nz Relaunch”

BEST PUBLIC RELATIONS OR COMMUNITY SERVICE CAMPAIGN

Regional/local brands

  • Second Place: News Corp, Australia, “Do Something! Day”

Global/national brands

  • Second Place: NZME, Auckland, “Break The Silence”

BEST USE OF AN EVENT TO BUILD A NEWS BRAND

Regional/local brands

  • Second Place: News Corp, Australia, “Herald Sun Full-On Footy Tour”

Global/national brands

  • Second Place: News Corp, Australia, “Jeff Horn – The Sunday Mail”

BEST NEW PRINT PRODUCT

Regional/local brands

  • Honourable Mention: Herald Sun, Australia, “AFLW Liftout & Supplements”

Global/national brands

  • Third Place: Fairfax Media, Australia, “Fairfax Media: Executive Style Magazine”
  • Honourable Mention: News Corp, Australia, “News Corp Travel Tuesday Escape Everyday Series”

BEST USE OF MOBILE

Global/national brands

  • Third Place: NZME, New Zealand, “Nzherald.co.nz Redesign

BEST USE OF VIDEO

Global/national brands

  • Honourable Mention: Stuff, New Zealand, “The Valley”

BEST LAUNCH OF A BRAND OR PRODUCT TO CREATE AN AUDIENCE SEGMENT

Regional/local brands

  • First Place: News Corp Australia, Australia, “Local Sports Stars”

Global/national brands

  • Honourable Mention: News Corp, Australia, “News Prestige Network Launch”

BEST IDEA TO GROW ADVERTISING SALES OR RETAIN ADVERTISING CLIENTS

Regional/local brands

  • First Place: News Corp Australia, Australia, “News ADvance Program”

BEST EXECUTION OF PRINT ADVERTISING

Regional/local brands

  • Honourable Mention: News Corp, Australia, “The Book of Mormon Mega Wrap”

Global/national brands

  • First Place: NZME, New Zealand, “The Inequality Issue”
  • Honourable Mention: News Corp, Australia, “#SamDay or How our Two Biggest Mastheads Changed Their Name for the Day”

BEST EXECUTION OF NATIVE ADVERTISING

Global/national brands

  • Honourable Mention: News Corp, Australia, “Suncorp Federal Budget”

BEST USE OF DATA ANALYTICS

Regional/local brands

  • Third Place: Fairfax Media, Australia, “InsightsPlus”
  • Honourable Mention: News Regional Media, Australia, “A Digital Playbook for Every Newsroom”

Global/national brands

  • Honourable Mention: Fairfax Media, Australia, “The Australian Financial Review: Harnessing Data to Drive Revenue Growth”

BEST USE OF CONSUMER RESEARCH

Regional/local brands

  • First Place: Fairfax Media, Australia, “InsightsPlus”
  • Third Place: News Corp, Australia, “App Only and App Management Research”

Global/national brands

  • Second Place: News Corp, Australia, “The Food, Mood and Media Connection”
  • Honourable Mention: Fairfax Media, Australia, “Kidtopia Festival”

BEST NEW CORPORATE INNOVATION INITIATIVE

Global/national brands

  • Second Place: Fairfax Media, Australia, “Project Blue”

BEST NEW CONCEPT OR INNOVATION TO CREATE NEW PROFIT CENTERS

Regional/local brands

  • Honourable Mention: Herald Sun, Australia, “Herald Sun Destination Education”

Global/national brands

  • Honourable Mention: News Corp, Australia, “International Pro Darts Showdown Series”

A full list of winners can be viewed on the INMA website.

Finalists for NewsMediaWorks’ local News Media Awards will be announced in July. The awards, which recognise excellence in print and digital publishing by news brands across the APAC region, will be presented at a gala evening on Friday 14 September in Sydney.

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