Advertising on vehicles is able to be viewed by a large number and wide range of people as the vehicles travel around the road network. There are occasions when vehicles display advertising that is sexist, discriminatory or otherwise offensive to members of the community.
The Transport Operations (Road Use Management) (Offensive Advertising) Amendment Bill 2016 (the Bill) has been introduced into the Queensland Parliament.
The current complaint handling system is managed by the Advertising Standards Bureau which determines complaints against the Code of Ethics. The ASB reports that the majority of advertisers either modify or discontinue the offending advertisement. However, if an advertiser decides not to comply with the Board’s determination, neither the Board nor the ASB has any powers to enforce the determination.
In response to community concern about advertising on vehicles, the objective of the Bill is to minimise the amount of offensive advertising on Queensland registered vehicles by allowing the chief executive of the Department of Transport and Main Roads to cancel a vehicle’s registration to enforce Standards Board determinations.
The Bill introduces new provisions to apply when the ASB notifies (through an advertising code breach notice) the chief executive of the Department of Transport and Main Roads that advertising on a Queensland registered vehicle has been determined by the Standards Board to breach the Code of Ethics, and no action has been taken by the advertiser to modify or remove the advertisement.
Transport Operations (Road Use Management) (Offensive Advertising) Amendment Bill 2016
The new provisions are: