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Research & Insights

Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Download the 2019 AdTrust study

NewsMediaWorks has released its latest AdTrust research, revealing insights into consumer trust in media and the ads placed there.

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Wine and dine with news media advertising

News media advertising can help cafes, bars and restaurants attract their target customers. 

4.6 million Australians read business and finance sections in newspapers each month.

News media readers are flying high

9.8 million airline passengers consume news media. Readers are more likely to fly and more likely to pay for premium services.

7.5 million considering changing their mobile handset and 2.7 million looking to switch mobile service provider

Download the 2019 AdTrust study

NewsMediaWorks has released its latest AdTrust research, revealing insights into consumer trust in media and the ads placed there.

Building on our landmark 2017 AdTrust study, ‘The Company You Keep’ reveals the latest findings into consumers’ trust in media.  Covering users’ trust in content and advertising...

Australians’ trust in social media channels has fallen in the wake of the Cambridge Analytica scandal and concerns about data privacy, while trust in newspapers,...

Effective creative

Five things great ads do that bad ads don’t

ADvance benchmarking: Two ads with the right remedy

Spur adventure with cracking creative

Purpose and Product create best dressed ads

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emma (Enhanced Media Metrics Australia) is Australia's cross-platform audience insights survey and the accredited readership metric for the news media industry.