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Research & Insights

Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Download the 2019 AdTrust study

NewsMediaWorks has released its latest AdTrust research, revealing insights into consumer trust in media and the ads placed there.

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Online shoppers click with news media

News media provides opportunities for advertisers to reach 93 per cent of Australians who purchase online at least once a month.

News media readers are Monday to Sunday 

95% of the population aged 14+ consumes news media  

News media reaches and engages travelling Aussies

Australians around the country are planning their next holiday. Here’s how you can be part of the conversation. According to the latest figures from the...

Wine and dine with news media advertising

News media advertising can help cafes, bars and restaurants attract their target customers. 

Download the 2019 AdTrust study

NewsMediaWorks has released its latest AdTrust research, revealing insights into consumer trust in media and the ads placed there.

Building on our landmark 2017 AdTrust study, ‘The Company You Keep’ reveals the latest findings into consumers’ trust in media.  Covering users’ trust in content and advertising...

Australians’ trust in social media channels has fallen in the wake of the Cambridge Analytica scandal and concerns about data privacy, while trust in newspapers,...

Effective creative

Five things great ads do that bad ads don’t

ADvance benchmarking: Two ads with the right remedy

Spur adventure with cracking creative

Purpose and Product create best dressed ads

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emma (Enhanced Media Metrics Australia) is Australia's cross-platform audience insights survey and the accredited readership metric for the news media industry.