Latest analysis of emma research reveals the power of news media to capture audiences across demographic divides, appealing to young, middle-aged and older groups alike.
News media readers aren’t just looking for the discount brands, either, with 75 per cent saying they believe quality is more important than price.
Building on our landmark 2017 AdTrust study, ‘The Company You Keep’ reveals the latest findings into consumers’ trust in media. Covering users’ trust in content and advertising by channel, this 2018 study confirms news media continues to lead the way on trust. Download it below.
Australians’ trust in social media channels has fallen in the wake of the Cambridge Analytica scandal and concerns about data privacy, while trust in newspapers, news websites, radio and television has risen sharply, the second ADTRUST study by Galaxy Research has revealed.