With Aussies confined to their homes over the past few weeks, the desire to turn their house into a home has never been stronger. And the best way to reach this audience is news brands.
National and Metro newspapers engage 2.7m Metro readers by 12pm. On any day, two out of every three newspaper readers consume this premium published content by lunchtime.
Using emma CMV data, we take a look at how geoTribes consumer segmentation describes the 17.6 million News brand readers in Australia.
Building on our landmark 2017 AdTrust study, ‘The Company You Keep’ reveals the latest findings into consumers’ trust in media. Covering users’ trust in content and advertising by channel, this 2018 study confirms news media continues to lead the way on trust. Download it below.
Australians’ trust in social media channels has fallen in the wake of the Cambridge Analytica scandal and concerns about data privacy, while trust in newspapers, news websites, radio and television has risen sharply, the second ADTRUST study by Galaxy Research has revealed.