Home » Research Articles

Latest Research

Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

  • All
  • ADTRUST
  • Advertiser Categories
  • Effective Creative
  • emma
  • Major Reports

Spur adventure with cracking creative

Using imagery at its best, two advertisers – the Cook Islands and Traveller.com.au – adopted different ways to brands and drive a call-to-action.

Get employment advertising working in news media

Making employment advertising standout can be a difficult task, but adding the extra element of news media can cut through the busy and crowded marketplace...

Trust falls in social platforms as consumers sharpen media choices

Australians’ trust in social media channels has fallen in the wake of the Cambridge Analytica scandal and concerns about data privacy, while trust in newspapers,...

Joint regional TV and newspaper campaigns engage more regional consumers

Married at First Sight and The Bachelor franchise may make you believe that anything that matches with television will not work out. But pairing your...

Advertising in news media is betting on a sure thing

While playing the pokies or grabbing a lotto ticket is full of risk, turning to newspapers to advertise punting products is not. News media reaches...

Newspaper brands increase efficiencies? Cheers to that

Drinking responsibly has its rewards. Likewise, spending responsibly in targeted newspaper campaigns can deliver dividends, increasing efficiencies for alcohol advertising by up to 68 per...

Prospective car buyers hiding in community pages

Each year, 60 automotive brands with a total of 400 different models compete for 1.2 million car sales. With news media readers considering only 2.8...

News media readers shopping for added value

Home and garden shoppers know what they want – quality products from quality retailers – and a significant majority of news media readers are prepared...

Reach shoppers with section specific targeting

Department stores have the ability to reach hugely diverse audiences within news media. The medium attracts an impressive demographic mix of gender, age, socio-economic status,...

Sports pages give advertisers potential to score customers

Autumn not only heralds in the cold, but also the chants of sports fans barracking for their favourite teams. March is full-on, marking the start...

Inspire travellers through news media brands

Australians love to travel, accounting for 93.7 million domestic overnight trips and 9.1 million domestic outbound trips in 2016-2017, contributing significantly to a tourism industry...

Changing perceptions of brands in news media

As the Australian financial sector faces a royal commission into its conduct, news media can be a way for financial brands to reach and engage...

How news media is key to real estate success

After a bumper few years, the real estate market is beginning to slow. However, buyers are still there, with news media an effective way to...

Why news media puts auto industry into top gear

The automotive industry is one of the biggest spenders in news media as it delivers in ways others cannot, making it one of the most...

Feast on news media

In this 4th and final part of our Retail Therapy series, LANCE CLATWORTHY takes a look at how news media readers might be indulging themselves...

Purpose and Product create best dressed ads

Product led marketing leverages the benefits of the product while Purpose led seeks to build a brand beyond the product benefits. Looking at two fashion...

Print never out of fashion with big spenders

In the 2nd of a 4 part series looking at Retail, LANCE CLATWORTHY takes a look at how news media provides mass access for fashion...

News media readers buy big on house and home products

In the 1st of a 4 part series looking at Retail, LANCE CLATWORTHY examines how news media can deliver for House and Home advertisers, especially...

News media delivers a halo effect for advertisers

 ‘The Company You Keep’ is a recently published study by Galaxy Research exploring consumers’ trust in different media. LANCE CLATWORTHY now takes a deeper look at how...

Engaged regional newspaper readers deliver advertisers extra value

There are 3.1m readers of regional newspapers. LANCE CLATWORTHY uncovers 4 ad categories that are over represented among readers and they’re often heavy newspaper readers...

Community newspaper readers are reading and spending more

Readers of local newspapers are highly engaged with their locality and their papers. LANCE CLATWORTHY explores how they are also an attractive target for advertisers...

Airline advertisments soar in news media

Two out of three Australians are air passengers. LANCE CLATWORTHY takes a look at where news media delivers scale for advertisers in the category while...

How less can be more

Advertising their NBN services, LANCE CLATWORTHY examines how ads for a Telstra bundle and Internode broadband each compared with benchmarks. The verdict: Telstra succeeded in communicating...

AdTrust: young readers driving news media trust

Earlier this month we released ‘The Company You Keep’ – a study by Galaxy Research which explores consumers’ trust in different media. LANCE CLATWORTHY now takes...