Home » Research Articles

Latest Research

Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

News media readers love mobile phones

6.1 million news media readers are considering changing their mobile phone brand in the next 12 months.

News media delivers big audiences across age groups

Latest analysis of emma research reveals the power of news media to capture audiences across demographic divides, appealing to young, middle-aged and older groups alike. 

Homewares shoppers read news media

News media readers aren’t just looking for the discount brands, either, with 75 per cent saying they believe quality is more important than price. 

Online shoppers click with news media

News media provides opportunities for advertisers to reach 93 per cent of Australians who purchase online at least once a month.

News media readers are Monday to Sunday 

95% of the population aged 14+ consumes news media  

News media reaches and engages travelling Aussies

Australians around the country are planning their next holiday. Here’s how you can be part of the conversation. According to the latest figures from the…

Wine and dine with news media advertising

News media advertising can help cafes, bars and restaurants attract their target customers. 

Download the 2019 AdTrust study

NewsMediaWorks has released its latest AdTrust research, revealing insights into consumer trust in media and the ads placed there.

News media means business: connecting with high earners in the business and finance sections  

4.6 million Australians read business and finance sections in newspapers each month.

The more you trust an ad, the more likely you are to purchase

NewsMediaWorks has released its latest AdTrust research, revealing insights into consumer trust in media and the ads placed there.   The report covers perceptions of content and advertising by channel, highlighting news…

Under-35s trust news media (and the ads placed there)

AdTrust research reveals that news media remains highly trusted among young people .

News media readers are flying high

9.8 million airline passengers consume news media. Readers are more likely to fly and more likely to pay for premium services.

News media connects advertisers with 8.4m prospective mobile customers

7.5 million considering changing their mobile handset and 2.7 million looking to switch mobile service provider

News media drives auto advertising success 

News media reaches 96 per cent of Australians looking to buy a new car  

Newspaper advertising reaches 2.7 million Australians by lunchtime

Advertising in news media delivers fast and powerful results for advertisers 

Download the 2018 AdTrust study: ‘The Company You Keep’

Building on our landmark 2017 AdTrust study, ‘The Company You Keep’ reveals the latest findings into consumers’ trust in media.  Covering users’ trust in content and advertising by channel, this 2018 study confirms news media continues to lead the way on trust. Download it below.

Campaign highlights how trusted content pays off for advertisers

NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to highlight the unmatchable trust in brands that can be created through advertising in a trusted news environment.

Newspapers engage sports lovers like no other medium 

News media advertising delivers efficiency of scale and reach when targeting sports lovers

Millennials trust ads in news media most: research

While millennials are often perceived as disengaged with traditional media, opting for online streaming devices and social media platforms, Galaxy Research discovered that readers aged…

Five things great ads do that bad ads don’t

The more an ad engages with readers, the more likely they are to respond. Here are the five key points of engagement that drive sales.

TV and computer shoppers are plugged into news media 

News media reaches 4.2 million potential computer buyers and 2.4 million prospective television buyers.  

Resurgence of trust in traditional media

Scandals around fake news and increased conversations on trust have seen trust in journalism for general news and information rise by five per cent in…

The Truth Builds Trust’ news media campaign to return in 2019 after successful debut

NewsMediaWorks today announced that the initial flight of its marketing campaign, ‘The Truth Builds Trust’, which promotes of the value of authentic news environments to…

Trust report: Peter Miller

It is an incredibly exciting time for news media.  We are growing our audiences across multiple platforms.  We are delivering a highly trusted, quality environment for readers and advertisers and we are seeing a re-appraisal of the importance and value of the medium. This is all translating to improved ad revenue performance and new revenue streams.