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10.9 million news media readers will be toasting Christmas

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As the festive season arrives, brands and marketers are looking for ways to engage Australians considering alcohol purchases.

According to latest analysis of emma data, 10.9 million readers bought alcohol in the last month.

Wine is Australia’s most popular tipple, with 5.7 million news media readers enjoying wine in the last month.

News media readers buy their alcohol in a variety of ways. 8.4 million made their purchase at an off-licence. 1.1 million bought online.

Here are the stores that news media readers love:

Download the full research infographic here

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