News brands provide employment advertisers with impressive reach at scale. That’s the latest finding from analysis of emma readership data.
The research found that:
- 3.5 million Australians are looking for a job, with news brands reaching 92 per cent of this group
- 61,000 readers are seeking a C-suite level position
- News brands reach 253,000 job seekers in the retail industry
- Job seekers are more likely to be reading the employment section of the newspaper
See the full research infographic below or download it here.