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3.3 million news brand readers are actively seeking a job

News brands provide employment advertisers with impressive reach at scale. That’s the latest finding from analysis of emma readership data.

The research found that:

  • 3.5 million Australians are looking for a job, with news brands reaching 92 per cent of this group
  • 61,000 readers are seeking a C-suite level position
  • News brands reach 253,000 job seekers in the retail industry
  • Job seekers are more likely to be reading the employment section of the newspaper

See the full research infographic below or download it here.

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