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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Resurgence of trust in traditional media

Scandals around fake news and increased conversations on trust have seen trust in journalism for general news and information rise by five per cent in…

The Truth Builds Trust’ news media campaign to return in 2019 after successful debut

NewsMediaWorks today announced that the initial flight of its marketing campaign, ‘The Truth Builds Trust’, which promotes of the value of authentic news environments to…

Trust report: Peter Miller

It is an incredibly exciting time for news media.  We are growing our audiences across multiple platforms.  We are delivering a highly trusted, quality environment for readers and advertisers and we are seeing a re-appraisal of the importance and value of the medium. This is all translating to improved ad revenue performance and new revenue streams.

793K readers intend to buy a new car in the next 12 months

News media delivers excellent efficiencies for the automotive industry in ways other mediums cannot, which is why the industry invested $273 million in advertising, according to Ebiquity’s 2016 Advertisers Report.

Behind The Truth Builds Trust campaign

The NewsMediaWorks advertising campaign highlighting the strength of advertising in an environment of trusted content has featured across the front pages and news sections of every national and metropolitan newspaper and news website in Australia in the past two weeks.

News media’s a healthy choice – 4.9 million readers are prospects for health insurance advertisers

Health insurance advertisers are clearly not fully leveraging their opportunity to engage 4.9 million prospects.

ADvance benchmarking: Two ads with the right remedy

With two different newspaper campaigns, Priceline’s clear communication built the brand and drove call-to-action. LANCE CLATWORTHY looks at the success of an ad that promoted a “sale” while another looked to raise funds for a charity. 

News media readers are in a class of their own

Advertisers should look towards news media when targeting future travelers as readers are flying in scale, flying more and buying premium seats.

Cashed-up readers ready to spend on property

News media has always been an important channel for real estate advertisers and agents as it offers a wide-reaching, engaged and wealthy audience.

Spur adventure with cracking creative

Using imagery at its best, two advertisers – the Cook Islands and Traveller.com.au – adopted different ways to brands and drive a call-to-action.

Get employment advertising working in news media

Making employment advertising standout can be a difficult task, but adding the extra element of news media can cut through the busy and crowded marketplace to stand out and attract the right hire.

Trust falls in social platforms as consumers sharpen media choices

Australians’ trust in social media channels has fallen in the wake of the Cambridge Analytica scandal and concerns about data privacy, while trust in newspapers, news websites, radio and television has risen sharply, the second ADTRUST study by Galaxy Research has revealed.

Joint regional TV and newspaper campaigns engage more regional consumers

Married at First Sight and The Bachelor franchise may make you believe that anything that matches with television will not work out. But pairing your…

Advertising in news media is betting on a sure thing

While playing the pokies or grabbing a lotto ticket is full of risk, turning to newspapers to advertise punting products is not. News media reaches…

Research shows 2 out of 3 Aussies mistrust Facebook

A preview of new data from NewsMediaWorks’ ADTrust 2018 study shows that a majority of Australians trust Facebook significantly less that they did six months ago. In…

Newspaper brands increase efficiencies? Cheers to that

Drinking responsibly has its rewards. Likewise, spending responsibly in targeted newspaper campaigns can deliver dividends, increasing efficiencies for alcohol advertising by up to 68 per cent.

Prospective car buyers hiding in community pages

Each year, 60 automotive brands with a total of 400 different models compete for 1.2 million car sales. With news media readers considering only 2.8 models from 2.2 brands when making a purchase decision, brands want to be at the forefront of their minds – and community newspapers prove an effective way to do it.

News media readers shopping for added value

Home and garden shoppers know what they want – quality products from quality retailers – and a significant majority of news media readers are prepared to pay a higher price.

Reach shoppers with section specific targeting

Department stores have the ability to reach hugely diverse audiences within news media. The medium attracts an impressive demographic mix of gender, age, socio-economic status, and life stage that, when combined with the appropriate news media sections, has formidable capabilities to target audiences.

Sports pages give advertisers potential to score customers

Autumn not only heralds in the cold, but also the chants of sports fans barracking for their favourite teams. March is full-on, marking the start of the of the AFL and NRL seasons, as A-League soccer begins to wind down.

Inspire travellers through news media brands

Australians love to travel, accounting for 93.7 million domestic overnight trips and 9.1 million domestic outbound trips in 2016-2017, contributing significantly to a tourism industry that is worth $51 billion overall.

Changing perceptions of brands in news media

As the Australian financial sector faces a royal commission into its conduct, news media can be a way for financial brands to reach and engage with customers in trusted environments that can change perceptions.

How news media is key to real estate success

After a bumper few years, the real estate market is beginning to slow. However, buyers are still there, with news media an effective way to reach them.

Why news media puts auto industry into top gear

The automotive industry is one of the biggest spenders in news media as it delivers in ways others cannot, making it one of the most effective medium for advertisers.