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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

News media readers shopping for added value

Home and garden shoppers know what they want – quality products from quality retailers – and a significant majority of news media readers are prepared to pay a higher price.

Reach shoppers with section specific targeting

Department stores have the ability to reach hugely diverse audiences within news media. The medium attracts an impressive demographic mix of gender, age, socio-economic status, and life stage that, when combined with the appropriate news media sections, has formidable capabilities to target audiences.

Sports pages give advertisers potential to score customers

Autumn not only heralds in the cold, but also the chants of sports fans barracking for their favourite teams. March is full-on, marking the start of the of the AFL and NRL seasons, as A-League soccer begins to wind down.

Inspire travellers through news media brands

Australians love to travel, accounting for 93.7 million domestic overnight trips and 9.1 million domestic outbound trips in 2016-2017, contributing significantly to a tourism industry that is worth $51 billion overall.

Changing perceptions of brands in news media

As the Australian financial sector faces a royal commission into its conduct, news media can be a way for financial brands to reach and engage with customers in trusted environments that can change perceptions.

How news media is key to real estate success

After a bumper few years, the real estate market is beginning to slow. However, buyers are still there, with news media an effective way to reach them.

Why news media puts auto industry into top gear

The automotive industry is one of the biggest spenders in news media as it delivers in ways others cannot, making it one of the most effective medium for advertisers.

Feast on news media

In this 4th and final part of our Retail Therapy series, LANCE CLATWORTHY takes a look at how news media readers might be indulging themselves in food and drink over the festive period and beyond – their spending behaviours and attitudes indicating opportunities for advertisers.

Purpose and Product create best dressed ads

Product led marketing leverages the benefits of the product while Purpose led seeks to build a brand beyond the product benefits. Looking at two fashion brands, LANCE CLATWORTHY shows the success of newspaper ads that employed each of these approaches respectively.

Print never out of fashion with big spenders

LANCE CLATWORTHY takes a look at how news media provides mass access for fashion advertisers, while gender skews and high incomes make readers of some newspaper sections especially attractive.

News media readers buy big on house and home products

In the 1st of a 4 part series looking at Retail, LANCE CLATWORTHY examines how news media can deliver for House and Home advertisers, especially…

News media delivers a halo effect for advertisers

 ‘The Company You Keep’ is a recently published study by Galaxy Research exploring consumers’ trust in different media. LANCE CLATWORTHY now takes a deeper look at how…

Engaged regional newspaper readers deliver advertisers extra value

There are 3.1m readers of regional newspapers. LANCE CLATWORTHY uncovers 4 ad categories that are over represented among readers and they’re often heavy newspaper readers…

Community newspaper readers are reading and spending more

Readers of local newspapers are highly engaged with their locality and their papers. LANCE CLATWORTHY explores how they are also an attractive target for advertisers…

AdTrust equation shows strong trust in news media

News media is ranked most trusted by consumers. This nickable shows ‘net trust in ads’ which is those consumers who have high trust in a media, minus those who have low trust in that media.

Airline advertisments soar in news media

Two out of three Australians are air passengers. LANCE CLATWORTHY takes a look at where news media delivers scale for advertisers in the category while…

How less can be more

Advertising their NBN services, LANCE CLATWORTHY examines how ads for a Telstra bundle and Internode broadband each compared with benchmarks. The verdict: Telstra succeeded in communicating…

AdTrust: young readers driving news media trust

Earlier this month we released ‘The Company You Keep’ – a study by Galaxy Research which explores consumers’ trust in different media.

LANCE CLATWORTHY now takes a closer look at the extent to which ads in each media are trusted across a variety of key demographic segments.

Talk it up: utilising readers switching mobile providers

LANCE CLATWORTHY looks at how telco advertisers can target those planning to switch mobile service providers while also exploring customer satisfaction of the sector.

New ‘AdTrust’ Study Reveals Consumer Trust in Content and Ads Across 10 Media Channels

A new Australian study by Galaxy Research into consumer trust in content and advertising across 10 media channels has found a direct correlation between the two, with ads in news media ranked as the most trusted.

Key attributes driving car purchases

With new car sales at a record high, LANCE CLATWORTHY takes a look at 4 different model types, exploring the attributes that potential buyers are…

The Works Q2 out now

The latest issue of The Works, our quarterly news media audience report, is out now. It features insights into highly-engaged news media readers and gives…

Finding the perfect Mother’s or Father’s Day gift

Keen to extract learnings for upcoming Father’s Day ad campaigns, LANCE CLATWORTHY looks at two print ads that tackled the task of appealing to shoppers seeking…