Department stores have the ability to reach hugely diverse audiences within news media. The medium attracts an impressive demographic mix of gender, age, socio-economic status, and life stage that, when combined with the appropriate news media sections, has formidable capabilities to target audiences.
Autumn not only heralds in the cold, but also the chants of sports fans barracking for their favourite teams. March is full-on, marking the start of the of the AFL and NRL seasons, as A-League soccer begins to wind down.
In this 4th and final part of our Retail Therapy series, LANCE CLATWORTHY takes a look at how news media readers might be indulging themselves in food and drink over the festive period and beyond – their spending behaviours and attitudes indicating opportunities for advertisers.
Product led marketing leverages the benefits of the product while Purpose led seeks to build a brand beyond the product benefits. Looking at two fashion brands, LANCE CLATWORTHY shows the success of newspaper ads that employed each of these approaches respectively.
In the 1st of a 4 part series looking at Retail, LANCE CLATWORTHY examines how news media can deliver for House and Home advertisers, especially…
There are 3.1m readers of regional newspapers. LANCE CLATWORTHY uncovers 4 ad categories that are over represented among readers and they’re often heavy newspaper readers…
Readers of local newspapers are highly engaged with their locality and their papers. LANCE CLATWORTHY explores how they are also an attractive target for advertisers…
Earlier this month we released ‘The Company You Keep’ – a study by Galaxy Research which explores consumers’ trust in different media.
LANCE CLATWORTHY now takes a closer look at the extent to which ads in each media are trusted across a variety of key demographic segments.
LANCE CLATWORTHY looks at how telco advertisers can target those planning to switch mobile service providers while also exploring customer satisfaction of the sector.
A new Australian study by Galaxy Research into consumer trust in content and advertising across 10 media channels has found a direct correlation between the two, with ads in news media ranked as the most trusted.