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News media reaches 90pc of tech buyers

News media is read by 90% of Australians intending to buy the most sought after technology products. With advertisers mindful of planning Christmas marketing activities,…

Five categories that deliver extra value for advertisers

Five highly engaged news media reader categories that deliver extra value for advertisers Advertisers benefit from higher than average reader engagement A typical ad campaign…

Engaged and informed – An overview of today's news media reach

News media is read by 90 per cent of Australians. LANCE CLATWORTHY takes a look at readership levels, age profiles and the broader landscape of…

Connected communities – In the local loop

For 4.1m readers, local papers not only keep them up to date on their community, they also inform their purchase decisions. LANCE CLATWORTHY takes a…

Hot property – News media reaches 2 million potential buyers

Mortgage services generate $2 billion a year in commissions. With major publishers now moving into this space, LANCE CLATWORTHY looks at news media readers intending…

Entertained by the arts, engaged by news media

News media readers who enjoy cultural arts and entertainment are more engaged than the average reader – they read more and they read for longer….

Brand affinity flying high for newspaper advertisers

Showing how an industry can advertise in newspapers to target different markets and different objectives, LANCE CLATWORTHY examines how ads for Jetstar flights and Qantas Club…

Fit for purpose – Reaching those conscious of health and well-being

News media readers have positive attitudes to keeping healthy, they exercise to stay fit, they consult medical practitioners and they spend more on pharmaceuticals. These…

Australians bank on news media

Australian banks remain a focus of social and political attention. LANCE CLATWORTHY takes a look at news media readers’ attitudes to banks and identifies 6.1m…

Simple message delivers the word on cruising

Newspaper readers are an especially valuable audience for those advertising cruise holidays. With the tailored nature of the holidays demanding some detail, LANCE CLATWORTHY benchmarks…

News media scores the winner

We’re well into the footy season with some big events getting closer. LANCE CLATWORTHY takes a look at the make up and spending behaviour of…

The Works Q1 Report out now

The latest issue of The Works, the quarterly news media audience report produced by NewsMediaWorks, is out now. This quarter it features insights into the…

News media brings home spending audiences

News media readers are out shopping more than non-readers and they’re also inclined to spend more. With high spend on home, garden, homewares and furnishings,…

Brand-led imagery drives affinity

Advertisements for cars can often struggle to differentiate the brand and attract attention. LANCE CLATWORTHY benchmarks two recent executions that had the same issue but…

Tapping the riches of the digital grapevine

Readers of digital news media earn more and spend more than those who don’t read news online. LANCE CLATWORTHY uncovers categories where they are earlier…

Win with news media

With an industry value of around $22bn a year, Australians are the world’s biggest gamblers – punting more per person than in any other country in…

Up, up and away – news media readers holidaying abroad in record numbers

There were a record 9.9 million journeys abroad in 2016. LANCE CLATWORTHY looks at news media readers who are intending to travel overseas for a holiday….

Torque it up – Influencing 846k new car prospects

Car sales reached another new record in 2016. LANCE CLATWORTHY takes a look at consideration among new car prospects and the opportunities that news media…

Upwardly mobile

The device used to access the internet has important implications for marketers’ strategy. Across ages groups, LANCE CLATWORTHY takes a look at the trends in…

Fairfax delivers award winning campaign for SA Tourism

    Enticing content leads consumers on their next adventure Fairfax Media’s award-winning digital content and data marketing campaign for South Australian Tourism Commission (SATC)…

Imagery earns your interest

Ads conveying financial products may be perceived as complex and lacking appeal. Does a financial company need to include a lot of information and what…

News media delivers influence at scale

Age group is often a meaningful way to segment advertisers’ markets. Here we quantify the reach of the different news media channels across age groups,…

Community readers – Smell the bouquet

We explore emmaTM to understand how brand owners and retailers of alcoholic drinks can best take advantage of advertising opportunities in community newspapers. Community readers…

Reaching 3.3m regional news media readers

We explore emma™ and ABS data to uncover some special strengths of regional newspapers and discover how advertisers can get bigger returns by targeting regional…