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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Know Your Audience

News media attracts an audience of 16.7 million readers each month.* No single description sufficiently captures the diversity of those who read newspapers and consume…

Full of Life: 55+ have time and money on their side

No single description sufficiently captures the diversity of those who read newspapers and consume online news content. Appetite for quality journalism exists among the youngest…

All-action ads kick goals

Sport is central to the nation’s cultural identity – we play, watch and talk about it endlessly. So, how does this passion translate into audience…

Weekday Go & Weekend Slow

Some 11.5 million read metropolitan and national newspapers across seven days, and they spend an average 30-plus minutes with them. TANYA SHINN discusses the preferences…

Audience in focus: Snapshot of readers aged 35 to 54

No single description sufficiently captures the diversity of those who read newspapers and consume online news content. Appetite for quality journalism exists among the youngest…

Face value – we like to watch

TANYA SHINN uses focus-group research to discover how ads from TAG Heuer and Breitling gets buyers all wound up.

Spending power of the 25-34s

No single description sufficiently captures the diversity of those who read newspapers and consume online news content. Appetite for quality journalism exists among the youngest…

Break it down: Behaviour and beliefs of 18-24 crew

No single description sufficiently captures the diversity of those who read newspapers and consume online news content. Appetite for quality journalism exists among the youngest…

Ads offer rewarding experience

Insurance brand NRMA and banking giant ANZ promote product features and services that reward customers to stand out from the competition, writes TANYA SHINN. In…

Stick to the script

Pharmacies are an increasingly attractive shopping destination. TANYA SHINN highlights how news media can help maximise their popularity. Consumers have increased their spend at the…

Shoppers just want to have fun

Retailers are creating shopping experiences in which digital and the store intersect. TANYA SHINN demonstrates how this powerful strategy grows sales and increases profit using…

Commercial space is hot property

Dramatic differences exist in the strength of the commercial property market in each city, heightening the need for real estate marketers to create the right…

Driving a hard bargain

As the auto market continues to boom, TANYA SHINN shows how changing consumer attitudes mean marketers need to move into top gear. [The research follows…

Footy fever cheers on advertisers

On the eve of the footy finals (AFL and NRL), TANYA SHINN shows how news media advertising can shorten advertisers’ odds of engaging footy fans.

How buyers get into gear

Car buyers use a wide range of media to help find the right car

Advertisers have ticket to ride

Commuter numbers are increasing on public transport in our cities. TANYA SHINN shows how digital news media advertising catches consumers on the move. Mass engagement…

Travel first-class

Travel and tourism advertisers can upgrade their campaigns by using news media, writes TANYA SHINN. Standouts 13.7m readers planning a holiday in the next 12…

Quality Insurance

Print and digital news media reaches 2.7 million consumers who plan to buy insurance, writes Tanya Shinn. Standouts  News media reaches 93 per cent of…

Auto ads super-charged

Brand scores get a boost for Audi and Hyundai in an effectiveness benchmarking study of their recent newspaper advertisements, writes Tanya Shinn.   Introduction The…

Winning a Brand slam

ADRIAN FERNANDES uses the industry’s unique creative benchmarking methodology to show how ads turn the dial up on brand metrics

Top shelf for liquor ads

Liquor retailers can put fizz into their marketing campaigns by using news media to reach buyers of premium brands and those who love to recommend their favourite new tipple, writes TANYA SHINN.

Easy lessons to learn

Education is a growth sector but with complex products and diverse potential markets. News media is an ideal marketing channel to deliver detailed information in an engaged reading environment, writes TANYA SHINN.

Think Local Community News Media Study 2016 – Full Report

Over the past few weeks we’ve shared chapters of our community news media study – with key findings on why community newspapers are such an effective media for helping advertisers build brands in Australia. You can now download the full report here.

Readers prefer to stay local

Across a range of categories, readers are likely to shop close to home. Businesses with a presence in the community can reach local shoppers with community news media advertising.