Regional news media the number one source of information on local business, the most influential media for shopping and buying decisions and an essential connection to the local community for readers.
The Newspaper Works recently commissioned Research Now to conduct a study on local newspaper reading in regional and metropolitan Australia. This report presents key findings on why regional newspapers are such an effective media for driving consumers into action.
Regional news media attracts 3.9 million readers each month. Readers are heavily reliant on their local newspaper, making them an extremely valuable audience for advertisers.