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Think Local Community News Media Study 2016 – Full Report

Over the past few weeks we’ve shared chapters of our community news media study – with key findings on why community newspapers are such an effective media for helping advertisers build brands in Australia. You can now download the full report here.

Readers prefer to stay local

Across a range of categories, readers are likely to shop close to home. Businesses with a presence in the community can reach local shoppers with community news media advertising.

Readers fully engage with community news media

Community news media offers advertisers an environment where readers fully engage with content, including ads.

The heart of the community

Local news media keeps readers connected to their neighbourhood. That’s why readers keep coming back for more.

Drive call-to-action with community news media

Research shows that advertising in local news media gets shoppers moving.

Pitch perfect platform

A number of studies have found engaging media can lift campaign performance across a range of important metrics including ad recall, ad recognition and message comprehension.

Ads bear fruit for supermarkets

Few companies produce more effective tactical advertising than supermarkets Coles and Woolworths. We road-test their approach.

Report shows community papers lead the pack

Local newspapers outperform all other media in creating awareness for new products and services.

Think Local Regional News Media Study 2016 – Full Report

Regional news media the number one source of information on local business, the most influential media for shopping and buying decisions and an essential connection to the local community for readers.

Tapping into regional spending power

Research shows regional news media offer advertisers a direct line to an audience with strong spending power.

Regional news media tops for engagement

Readers rate regional news media ahead of other media in building trust and engagement.

Dissecting the regional reader connection

Results from the regional news media study provides an insight into why readers have such a strong relationship with their local newspaper. It keeps them connected to their community.

Six strategic roles of newspaper advertising

There are many ways to create powerful connections with readers when you advertise in news media.

Why regional newspapers get shoppers moving

The Newspaper Works recently commissioned Research Now to conduct a study on local newspaper reading in regional and metropolitan Australia. This report presents key findings on why regional newspapers are such an effective media for driving consumers into action.

Tapping into customers

Pubs and restaurants will be hoping for a busy period in the coming weeks with footy season upon us, as well as Easter and ANZAC Day just around the corner. ADRIAN FERNANDES shows how newspaper media advertising can help owners pull a crowd.

Regional newspapers #1 source of information about local businesses.

Regional news media attracts 3.9 million readers each month. Readers are heavily reliant on their local newspaper, making them an extremely valuable audience for advertisers.

Campaign delivers a healthy response

Health insurance ads for ahm and HBF take very different creative approaches. ADRIAN FERNANDES compares the results.

Always in fashion

Shopaholic news media readers shop more often and spend more on fashion than non-readers.

Readers invest in health

We are becoming more and more health-conscious, and spend big on healthcare. Newspaper media plays a key role in guiding consumer’s health spending.

BWS print campaign serves a double

Liquor retailer BWS is enjoying a summer marketing campaign in print that’s made sales sizzle.

Suite returns for hotels from newspaper media

Hotel and accommodation advertisers can lift bookings with newspaper media advertising. ADRIAN FERNANDES uses emma data to demonstrate how.

The six creative templates you need to know

89% of award winning ads fall into 6 patterns* Research has identified that most ads fit just these creative templates. These templates work because they balance…

Combine regionals and TV for rounded campaign

Regional and community newspaper advertising works with TV to optimise reach and to create a more rounded communications campaign. ADRIAN FERNANDES shows how in the latest chapter of ‘Think Local’.

How community newspapers can drive sales

Local area marketing is a popular concept with today’s brand managers – and a great sales weapon. Newspapers have proven time and again how they can help big companies build lasting relationships at the community level.