As we reach the end of the calendar year, opportunities about for brands and businesses to take full advantage of major events in the key retail period, such as Black Friday, Cyber Monday and Boxing Day.
In fact, $63 billion, or 20 per cent, of annual retail sales occur in the November-December period.
As can be seen in the infographic below, the period represents significant spending in the retail sector:
How can we reach these consumers during this key retail period?
News media advertising offers the perfect vehicle to reach these active shoppers. They’re active in-store and online, with 11.4 million news media readers having shopped in a department store in the last month. 3.8 million of them purchased clothing and accessories online, 2.4 million bought food and groceries online, and 9 million visited a liquor store.