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News media readers are flying more often

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News media readers are truly in a class of their own, flying more often and more likely to buy premium seats.

That’s the finding from latest analysis of emma readership data.

Key findings include:

  • 11.9 million news media readers are intending to fly in the next 12 months
  • 3.4 million news media readers are likely to buy premium economy, business class or first class air tickets in the next 12 months.
  • 47 per cent of survey participants said that news media influenced their purchase of a holiday

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