News media readers are truly in a class of their own, flying more often and more likely to buy premium seats.
That’s the finding from latest analysis of emma readership data.
Key findings include:
- 11.9 million news media readers are intending to fly in the next 12 months
- 3.4 million news media readers are likely to buy premium economy, business class or first class air tickets in the next 12 months.
- 47 per cent of survey participants said that news media influenced their purchase of a holiday
Download the full research infographic or view below: