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News media readers are the healthy choice

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News media advertising delivers 5.4 million prospective health insurance buyers.

That’s the finding of analysis of emma readership data.

Overall, news media readers are health-conscious:

  • 8.7 million news media readers regularly exercise to keep fit
  • 7.7 million news media readers have participated in a sport in the last 12 months
  • 12.3 million say that keeping themselves and their family healthy is a priority for them.

Here are some more health attitudes that we found:


For health insurance providers, news media readers represent a real opportunity:


Scroll down to view the whole infographic or download it here. 


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