A message from Peter Miller
“Charles Dickens powerful novel, The Tale of Two Cities, opens memorably with ‘It was the best of times, it was the worst of times’
Many people right now probably think it is simply the worst of times. Yet as we saw with our firefighters during the recent bushfire season, we saw the best of us helping the rest of us.
All of us at NewsMediaWorks salute everyone working for our newspapers and online news brands, towards keeping Australians informed with the most reliable and current news, information and insights.
Our newspapers and online news brands are experiencing heavy demand as Australians turn to the media brands they trust. Unsurprisingly, two thirds of our readers have read their favourite news brands by lunchtime.
We will be with you all the way to the other side of this new challenge with insights into consumer behaviour which we hope you can use to advantage.”
2.7 million newspaper readers by before lunchtime
At such an unusual and concerning time, news brands continue to provide an effective way for businesses to communicate important messages to Australians.
National and Metro newspapers engage 2.7m Metro readers by 12pm. On any day, two out of every three newspaper readers consume this premium published content by lunchtime. More than any other media, newspapers are skewed towards consumption early in the day – they get delivered, bought and read in the morning. *1
5.1 million newspaper readers every week
By 6pm, the newspapers have delivered 3.7m metro readers with a build to 4.2m in the first day of an ad campaign and 5.1m by the end of the first week.*2
9.3 million news brand readers every week (Cross platform)
If the campaign is extended to include advertising on the websites/apps of those same National and Metro news brands, then the message reaches an estimated 9.3m readers in major metro areas every week. That then gives a cross platform reach to 71% of the 13.1m Australians aged 14+ who live in Sydney, Melbourne, Brisbane, Perth or Adelaide.*3
At a historical time of uncertainty, risk and change news brands are at the forefront in providing important and trustworthy information for Australians – that’s a role that they’ll continue to play for communities across Australia.