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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Home sweet home = opportunities for advertisers

With Aussies confined to their homes over the past few weeks, the desire to turn their house into a home has never been stronger. And the best way to reach this audience is news brands.

Newspapers reach 2.7m Metro readers before lunchtime

National and Metro newspapers engage 2.7m Metro readers by 12pm. On any day, two out of every three newspaper readers consume this premium published content by lunchtime.

17.6 million News brand readers across 15 geoTribes

Using emma CMV data, we take a look at how geoTribes consumer segmentation describes the 17.6 million News brand readers in Australia.

News brand advertising reaches 90% of entertainment target market

News brand readers are looking for entertainment, with 7.7 million attending arts and cultural events every month. 

3.3 million news brand readers are actively seeking a job

Job seekers are more likely to be reading the employment section of the newspaper

News media readers are flying more often

11.9 million news media readers are intending to fly in the next 12 months

News media readers are the healthy choice

News media advertising delivers 5.4 million prospective health insurance buyers.

10.9 million news media readers will be toasting Christmas

Wine is Australia’s most popular tipple, with 5.7 million news media readers enjoying wine in the last month. 

Black Friday, Cyber Monday and Boxing Day: End-of-year retail period

News media advertising offers the perfect vehicle to reach these active shoppers.

News media readers are influencers

11.7 million news media readers recommend products and services.

News media readers love mobile phones

6.1 million news media readers are considering changing their mobile phone brand in the next 12 months.

News media delivers big audiences across age groups

Latest analysis of emma research reveals the power of news media to capture audiences across demographic divides, appealing to young, middle-aged and older groups alike. 

Homewares shoppers read news media

News media readers aren’t just looking for the discount brands, either, with 75 per cent saying they believe quality is more important than price. 

Online shoppers click with news media

News media provides opportunities for advertisers to reach 93 per cent of Australians who purchase online at least once a month.

News media readers are Monday to Sunday 

95% of the population aged 14+ consumes news media  

News media reaches and engages travelling Aussies

Australians around the country are planning their next holiday. Here’s how you can be part of the conversation. According to the latest figures from the…

Wine and dine with news media advertising

News media advertising can help cafes, bars and restaurants attract their target customers. 

Download the 2019 AdTrust study

NewsMediaWorks has released its latest AdTrust research, revealing insights into consumer trust in media and the ads placed there.

News media means business: connecting with high earners in the business and finance sections  

4.6 million Australians read business and finance sections in newspapers each month.

The more you trust an ad, the more likely you are to purchase

NewsMediaWorks has released its latest AdTrust research, revealing insights into consumer trust in media and the ads placed there.   The report covers perceptions of content and advertising by channel, highlighting news…

Under-35s trust news media (and the ads placed there)

AdTrust research reveals that news media remains highly trusted among young people .

News media readers are flying high

9.8 million airline passengers consume news media. Readers are more likely to fly and more likely to pay for premium services.

News media connects advertisers with 8.4m prospective mobile customers

7.5 million considering changing their mobile handset and 2.7 million looking to switch mobile service provider

News media drives auto advertising success 

News media reaches 96 per cent of Australians looking to buy a new car