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Trust falls in social platforms as consumers sharpen media choices

Australians’ trust in social media channels has fallen in the wake of the Cambridge Analytica scandal and concerns about data privacy, while trust in newspapers,...

AdTrust: young readers driving news media trust

Earlier this month we released ‘The Company You Keep’ – a study by Galaxy Research which explores consumers’ trust in different media. LANCE CLATWORTHY now takes...

New ‘AdTrust’ Study Reveals Consumer Trust in Content and Ads Across 10 Media Channels

Trusted content creates halo effect for trust of ads