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ADTRUST

Download the 2019 AdTrust study

NewsMediaWorks has released its latest AdTrust research, revealing insights into consumer trust in media and the ads placed there.

The more you trust an ad, the more likely you are to purchase

NewsMediaWorks has released its latest AdTrust research, revealing insights into consumer trust in media and the ads placed there.   The report covers perceptions of content and advertising by channel, highlighting news…

Under-35s trust news media (and the ads placed there)

AdTrust research reveals that news media remains highly trusted among young people .

Readers under 35 trust news media

Under-35s trust news media (and the ads placed there)  

AdTrust research reveals that news media remains highly trusted among young people  

Download the 2018 AdTrust study: ‘The Company You Keep’

Building on our landmark 2017 AdTrust study, ‘The Company You Keep’ reveals the latest findings into consumers’ trust in media.  Covering users’ trust in content and advertising by channel, this 2018 study confirms news media continues to lead the way on trust. Download it below.

Campaign highlights how trusted content pays off for advertisers

NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to highlight the unmatchable trust in brands that can be created through advertising in a trusted news environment.

Millennials trust ads in news media most: research

While millennials are often perceived as disengaged with traditional media, opting for online streaming devices and social media platforms, Galaxy Research discovered that readers aged…

Resurgence of trust in traditional media

Scandals around fake news and increased conversations on trust have seen trust in journalism for general news and information rise by five per cent in…

The Truth Builds Trust’ news media campaign to return in 2019 after successful debut

NewsMediaWorks today announced that the initial flight of its marketing campaign, ‘The Truth Builds Trust’, which promotes of the value of authentic news environments to…

Trust report: Peter Miller

It is an incredibly exciting time for news media.  We are growing our audiences across multiple platforms.  We are delivering a highly trusted, quality environment for readers and advertisers and we are seeing a re-appraisal of the importance and value of the medium. This is all translating to improved ad revenue performance and new revenue streams.

Behind The Truth Builds Trust campaign

The NewsMediaWorks advertising campaign highlighting the strength of advertising in an environment of trusted content has featured across the front pages and news sections of every national and metropolitan newspaper and news website in Australia in the past two weeks.

Behind The Truth Builds Trust campaign

The NewsMediaWorks advertising campaign highlighting the strength of advertising in an environment of trusted content has featured across the front pages and news sections of every national and metropolitan newspaper and news website in Australia in the past two weeks.