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ADTRUST

Connect with 4.8 million under-35s with news media

News media is an effective platform to reach younger audiences   

Readers under 35 trust news media

Under-35s trust news media (and the ads placed there)  

AdTrust research reveals that news media remains highly trusted among young people  

Download the 2018 AdTrust study: ‘The Company You Keep’

Building on our landmark 2017 AdTrust study, ‘The Company You Keep’ reveals the latest findings into consumers’ trust in media.  Covering users’ trust in content and advertising...

Campaign highlights how trusted content pays off for advertisers

NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to...

Millennials trust ads in news media most: research

While millennials are often perceived as disengaged with traditional media, opting for online streaming devices and social media platforms, Galaxy Research discovered that readers aged...

Resurgence of trust in traditional media

Scandals around fake news and increased conversations on trust have seen trust in journalism for general news and information rise by five per cent in...

The Truth Builds Trust’ news media campaign to return in 2019 after successful debut

NewsMediaWorks today announced that the initial flight of its marketing campaign, ‘The Truth Builds Trust’, which promotes of the value of authentic news environments to...

Trust report: Peter Miller

It is an incredibly exciting time for news media.  We are growing our audiences across multiple platforms.  We are delivering a highly trusted, quality environment...

Behind The Truth Builds Trust campaign

The NewsMediaWorks advertising campaign highlighting the strength of advertising in an environment of trusted content has featured across the front pages and news sections of...

Behind The Truth Builds Trust campaign

The NewsMediaWorks advertising campaign highlighting the strength of advertising in an environment of trusted content has featured across the front pages and news sections of...

Trust falls in social platforms as consumers sharpen media choices

Australians’ trust in social media channels has fallen in the wake of the Cambridge Analytica scandal and concerns about data privacy, while trust in newspapers,...

Research shows 2 out of 3 Aussies mistrust Facebook

A preview of new data from NewsMediaWorks’ ADTrust 2018 study shows that a majority of Australians trust Facebook significantly less that they did six months ago. In...