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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Homewares shoppers read news media

News media readers aren’t just looking for the discount brands, either, with 75 per cent saying they believe quality is more important than price. 

Online shoppers click with news media

News media provides opportunities for advertisers to reach 93 per cent of Australians who purchase online at least once a month.

News media readers are Monday to Sunday 

95% of the population aged 14+ consumes news media  

News media reaches and engages travelling Aussies

Australians around the country are planning their next holiday. Here’s how you can be part of the conversation. According to the latest figures from the…

Wine and dine with news media advertising

News media advertising can help cafes, bars and restaurants attract their target customers. 

News media means business: connecting with high earners in the business and finance sections  

4.6 million Australians read business and finance sections in newspapers each month.

News media readers are flying high

9.8 million airline passengers consume news media. Readers are more likely to fly and more likely to pay for premium services.

News media connects advertisers with 8.4m prospective mobile customers

7.5 million considering changing their mobile handset and 2.7 million looking to switch mobile service provider

News media drives auto advertising success 

News media reaches 96 per cent of Australians looking to buy a new car  

Newspaper advertising reaches 2.7 million Australians by lunchtime

Advertising in news media delivers fast and powerful results for advertisers 

Under-35s are consuming news media, providing opportunities for marketers  

News media reaches 91 per cent of under-35s  

Newspapers engage sports lovers like no other medium 

News media advertising delivers efficiency of scale and reach when targeting sports lovers