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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Newspapers reach 2.7m Metro readers before lunchtime

National and Metro newspapers engage 2.7m Metro readers by 12pm. On any day, two out of every three newspaper readers consume this premium published content by lunchtime.

17.6 million News brand readers across 15 geoTribes

Using emma CMV data, we take a look at how geoTribes consumer segmentation describes the 17.6 million News brand readers in Australia.

News brand advertising reaches 90% of entertainment target market

News brand readers are looking for entertainment, with 7.7 million attending arts and cultural events every month. 

3.3 million news brand readers are actively seeking a job

Job seekers are more likely to be reading the employment section of the newspaper

News media readers are flying more often

11.9 million news media readers are intending to fly in the next 12 months

Make trust central to your auto advertising strategy  

66% or respondents agree that “The more I trust an ad the more likely I am to buy the product/service” 

Creative Tips for Automotive advertisers 

Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices

News media readers are the healthy choice

News media advertising delivers 5.4 million prospective health insurance buyers.

Auto advertising: News media drive sales at all stages of the path to purchase

News media are nudging car consumers into action at all stages of the sales process.  

10.9 million news media readers will be toasting Christmas

Wine is Australia’s most popular tipple, with 5.7 million news media readers enjoying wine in the last month. 

Black Friday, Cyber Monday and Boxing Day: End-of-year retail period

News media advertising offers the perfect vehicle to reach these active shoppers.

For Australian grocery buyers, advertising is the biggest influencer

59 per cent identified advertising as an influence, second was seeing a product in-store