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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

News media drives auto advertising success 

News media reaches 96 per cent of Australians looking to buy a new car  

Newspaper advertising reaches 2.7 million Australians by lunchtime

Advertising in news media delivers fast and powerful results for advertisers 

Under-35s are consuming news media, providing opportunities for marketers  

News media reaches 91 per cent of under-35s  

Newspapers engage sports lovers like no other medium 

News media advertising delivers efficiency of scale and reach when targeting sports lovers

TV and computer shoppers are plugged into news media 

News media reaches 4.2 million potential computer buyers and 2.4 million prospective television buyers.  

793K readers intend to buy a new car in the next 12 months

News media delivers excellent efficiencies for the automotive industry in ways other mediums cannot, which is why the industry invested $273 million in advertising, according...

News media’s a healthy choice – 4.9 million readers are prospects for health insurance advertisers

Health insurance advertisers are clearly not fully leveraging their opportunity to engage 4.9 million prospects.

ADvance benchmarking: Two ads with the right remedy

With two different newspaper campaigns, Priceline’s clear communication built the brand and drove call-to-action. LANCE CLATWORTHY looks at the success of an ad that promoted...

News media readers are in a class of their own

Advertisers should look towards news media when targeting future travelers as readers are flying in scale, flying more and buying premium seats.

Cashed-up readers ready to spend on property

News media has always been an important channel for real estate advertisers and agents as it offers a wide-reaching, engaged and wealthy audience.

Get employment advertising working in news media

Making employment advertising standout can be a difficult task, but adding the extra element of news media can cut through the busy and crowded marketplace...

Joint regional TV and newspaper campaigns engage more regional consumers

Married at First Sight and The Bachelor franchise may make you believe that anything that matches with television will not work out. But pairing your...