Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.
11.9 million news media readers are intending to fly in the next 12 months
66% or respondents agree that “The more I trust an ad the more likely I am to buy the product/service”
Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices
News media advertising delivers 5.4 million prospective health insurance buyers.
News media are nudging car consumers into action at all stages of the sales process.
Wine is Australia’s most popular tipple, with 5.7 million news media readers enjoying wine in the last month.
News media advertising offers the perfect vehicle to reach these active shoppers.
59 per cent identified advertising as an influence, second was seeing a product in-store
11.7 million news media readers recommend products and services.
When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.
6.1 million news media readers are considering changing their mobile phone brand in the next 12 months.
How can brands and businesses reach shoppers and make the most of a willingness to consider different brands and products?