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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

News media readers are flying more often

11.9 million news media readers are intending to fly in the next 12 months

Make trust central to your auto advertising strategy  

66% or respondents agree that “The more I trust an ad the more likely I am to buy the product/service” 

Creative Tips for Automotive advertisers 

Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices

News media readers are the healthy choice

News media advertising delivers 5.4 million prospective health insurance buyers.

Auto advertising: News media drive sales at all stages of the path to purchase

News media are nudging car consumers into action at all stages of the sales process.  

10.9 million news media readers will be toasting Christmas

Wine is Australia’s most popular tipple, with 5.7 million news media readers enjoying wine in the last month. 

Black Friday, Cyber Monday and Boxing Day: End-of-year retail period

News media advertising offers the perfect vehicle to reach these active shoppers.

For Australian grocery buyers, advertising is the biggest influencer

59 per cent identified advertising as an influence, second was seeing a product in-store

News media readers are influencers

11.7 million news media readers recommend products and services.

Grocery buyers: shopper segments

When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.

News media readers love mobile phones

6.1 million news media readers are considering changing their mobile phone brand in the next 12 months.

Grocery buyers: what drives purchase intent?

How can brands and businesses reach shoppers and make the most of a willingness to consider different brands and products?