Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.
News media readers aren’t just looking for the discount brands, either, with 75 per cent saying they believe quality is more important than price.
News media provides opportunities for advertisers to reach 93 per cent of Australians who purchase online at least once a month.
95% of the population aged 14+ consumes news media
Australians around the country are planning their next holiday. Here’s how you can be part of the conversation. According to the latest figures from the…
News media advertising can help cafes, bars and restaurants attract their target customers.
4.6 million Australians read business and finance sections in newspapers each month.
9.8 million airline passengers consume news media. Readers are more likely to fly and more likely to pay for premium services.
7.5 million considering changing their mobile handset and 2.7 million looking to switch mobile service provider
News media reaches 96 per cent of Australians looking to buy a new car
Advertising in news media delivers fast and powerful results for advertisers
News media reaches 91 per cent of under-35s
News media advertising delivers efficiency of scale and reach when targeting sports lovers