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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Newspaper brands increase efficiencies? Cheers to that

Drinking responsibly has its rewards. Likewise, spending responsibly in targeted newspaper campaigns can deliver dividends, increasing efficiencies for alcohol advertising by up to 68 per...

Prospective car buyers hiding in community pages

Each year, 60 automotive brands with a total of 400 different models compete for 1.2 million car sales. With news media readers considering only 2.8...

News media readers shopping for added value

Home and garden shoppers know what they want – quality products from quality retailers – and a significant majority of news media readers are prepared...

Reach shoppers with section specific targeting

Department stores have the ability to reach hugely diverse audiences within news media. The medium attracts an impressive demographic mix of gender, age, socio-economic status,...

Sports pages give advertisers potential to score customers

Autumn not only heralds in the cold, but also the chants of sports fans barracking for their favourite teams. March is full-on, marking the start...

Inspire travellers through news media brands

Australians love to travel, accounting for 93.7 million domestic overnight trips and 9.1 million domestic outbound trips in 2016-2017, contributing significantly to a tourism industry...

Changing perceptions of brands in news media

As the Australian financial sector faces a royal commission into its conduct, news media can be a way for financial brands to reach and engage...

How news media is key to real estate success

After a bumper few years, the real estate market is beginning to slow. However, buyers are still there, with news media an effective way to...

Why news media puts auto industry into top gear

The automotive industry is one of the biggest spenders in news media as it delivers in ways others cannot, making it one of the most...

Feast on news media

In this 4th and final part of our Retail Therapy series, LANCE CLATWORTHY takes a look at how news media readers might be indulging themselves...

Purpose and Product create best dressed ads

Product led marketing leverages the benefits of the product while Purpose led seeks to build a brand beyond the product benefits. Looking at two fashion...

Print never out of fashion with big spenders

LANCE CLATWORTHY takes a look at how news media provides mass access for fashion advertisers, while gender skews and high incomes make readers of some newspaper...