Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.
11.7 million news media readers recommend products and services.
When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.
6.1 million news media readers are considering changing their mobile phone brand in the next 12 months.
How can brands and businesses reach shoppers and make the most of a willingness to consider different brands and products?
Latest analysis of emma research reveals the power of news media to capture audiences across demographic divides, appealing to young, middle-aged and older groups alike.
News media readers aren’t just looking for the discount brands, either, with 75 per cent saying they believe quality is more important than price.
News media provides opportunities for advertisers to reach 93 per cent of Australians who purchase online at least once a month.
95% of the population aged 14+ consumes news media
Australians around the country are planning their next holiday. Here’s how you can be part of the conversation. According to the latest figures from the…
News media advertising can help cafes, bars and restaurants attract their target customers.
4.6 million Australians read business and finance sections in newspapers each month.
9.8 million airline passengers consume news media. Readers are more likely to fly and more likely to pay for premium services.