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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

News media readers are influencers

11.7 million news media readers recommend products and services.

Grocery buyers: shopper segments

When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.

News media readers love mobile phones

6.1 million news media readers are considering changing their mobile phone brand in the next 12 months.

Grocery buyers: what drives purchase intent?

How can brands and businesses reach shoppers and make the most of a willingness to consider different brands and products?  

News media delivers big audiences across age groups

Latest analysis of emma research reveals the power of news media to capture audiences across demographic divides, appealing to young, middle-aged and older groups alike. 

Homewares shoppers read news media

News media readers aren’t just looking for the discount brands, either, with 75 per cent saying they believe quality is more important than price. 

Online shoppers click with news media

News media provides opportunities for advertisers to reach 93 per cent of Australians who purchase online at least once a month.

News media readers are Monday to Sunday 

95% of the population aged 14+ consumes news media  

News media reaches and engages travelling Aussies

Australians around the country are planning their next holiday. Here’s how you can be part of the conversation. According to the latest figures from the…

Wine and dine with news media advertising

News media advertising can help cafes, bars and restaurants attract their target customers. 

News media means business: connecting with high earners in the business and finance sections  

4.6 million Australians read business and finance sections in newspapers each month.

News media readers are flying high

9.8 million airline passengers consume news media. Readers are more likely to fly and more likely to pay for premium services.