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Advertising in news media delivers fast and powerful results for advertisers
News media delivers excellent efficiencies for the automotive industry in ways other mediums cannot, which is why the industry invested $273 million in advertising, according to Ebiquity’s 2016 Advertisers Report.
Health insurance advertisers are clearly not fully leveraging their opportunity to engage 4.9 million prospects.
With two different newspaper campaigns, Priceline’s clear communication built the brand and drove call-to-action. LANCE CLATWORTHY looks at the success of an ad that promoted a “sale” while another looked to raise funds for a charity.
Married at First Sight and The Bachelor franchise may make you believe that anything that matches with television will not work out. But pairing your…
While playing the pokies or grabbing a lotto ticket is full of risk, turning to newspapers to advertise punting products is not. News media reaches…