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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

News media readers buy big on house and home products

In the 1st of a 4 part series looking at Retail, LANCE CLATWORTHY examines how news media can deliver for House and Home advertisers, especially...

Driven in droves – News media readers buying new cars

Of the 843,000 news media readers intending to buy a new car, 247,000 are bigger spenders who are looking to buy an SUV/4WD, as this...

News media delivers a halo effect for advertisers

 ‘The Company You Keep’ is a recently published study by Galaxy Research exploring consumers’ trust in different media. LANCE CLATWORTHY now takes a deeper look at how...

Engaged regional newspaper readers deliver advertisers extra value

There are 3.1m readers of regional newspapers. LANCE CLATWORTHY uncovers 4 ad categories that are over represented among readers and they’re often heavy newspaper readers...

Community newspaper readers are reading and spending more

Readers of local newspapers are highly engaged with their locality and their papers. LANCE CLATWORTHY explores how they are also an attractive target for advertisers...

Airline advertisments soar in news media

Two out of three Australians are air passengers. LANCE CLATWORTHY takes a look at where news media delivers scale for advertisers in the category while...

Talk it up: utilising readers switching mobile providers

LANCE CLATWORTHY looks at how telco advertisers can target those planning to switch mobile service providers while also exploring customer satisfaction of the sector.

New ‘AdTrust’ Study Reveals Consumer Trust in Content and Ads Across 10 Media Channels

A new Australian study by Galaxy Research into consumer trust in content and advertising across 10 media channels has found a direct correlation between the...

Key attributes driving car purchases

With new car sales at a record high, LANCE CLATWORTHY takes a look at 4 different model types, exploring the attributes that potential buyers are...

The Works Q2 out now

The latest issue of The Works, our quarterly news media audience report, is out now. It features insights into highly-engaged news media readers and gives...

News media reaches 90pc of tech buyers

News media is read by 90% of Australians intending to buy the most sought after technology products. With advertisers mindful of planning Christmas marketing activities,...