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News media advertising delivers efficiency of scale and reach when targeting sports lovers
News media delivers excellent efficiencies for the automotive industry in ways other mediums cannot, which is why the industry invested $273 million in advertising, according to Ebiquity’s 2016 Advertisers Report.
Health insurance advertisers are clearly not fully leveraging their opportunity to engage 4.9 million prospects.
With two different newspaper campaigns, Priceline’s clear communication built the brand and drove call-to-action. LANCE CLATWORTHY looks at the success of an ad that promoted a “sale” while another looked to raise funds for a charity.
Married at First Sight and The Bachelor franchise may make you believe that anything that matches with television will not work out. But pairing your…
While playing the pokies or grabbing a lotto ticket is full of risk, turning to newspapers to advertise punting products is not. News media reaches…
Drinking responsibly has its rewards. Likewise, spending responsibly in targeted newspaper campaigns can deliver dividends, increasing efficiencies for alcohol advertising by up to 68 per cent.
Each year, 60 automotive brands with a total of 400 different models compete for 1.2 million car sales. With news media readers considering only 2.8 models from 2.2 brands when making a purchase decision, brands want to be at the forefront of their minds – and community newspapers prove an effective way to do it.