Advertiser Categories

Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

How news media is key to real estate success

After a bumper few years, the real estate market is beginning to slow. However, buyers are still there, with news media an effective way to...

Why news media puts auto industry into top gear

The automotive industry is one of the biggest spenders in news media as it delivers in ways others cannot, making it one of the most...

Feast on news media

In this 4th and final part of our Retail Therapy series, LANCE CLATWORTHY takes a look at how news media readers might be indulging themselves...

Purpose and Product create best dressed ads

Product led marketing leverages the benefits of the product while Purpose led seeks to build a brand beyond the product benefits. Looking at two fashion...

Print never out of fashion with big spenders

LANCE CLATWORTHY takes a look at how news media provides mass access for fashion advertisers, while gender skews and high incomes make readers of some newspaper...

News media readers buy big on house and home products

In the 1st of a 4 part series looking at Retail, LANCE CLATWORTHY examines how news media can deliver for House and Home advertisers, especially...

Driven in droves – News media readers buying new cars

Of the 843,000 news media readers intending to buy a new car, 247,000 are bigger spenders who are looking to buy an SUV/4WD, as this...

News media delivers a halo effect for advertisers

 ‘The Company You Keep’ is a recently published study by Galaxy Research exploring consumers’ trust in different media. LANCE CLATWORTHY now takes a deeper look at how...

Engaged regional newspaper readers deliver advertisers extra value

There are 3.1m readers of regional newspapers. LANCE CLATWORTHY uncovers 4 ad categories that are over represented among readers and they’re often heavy newspaper readers...

Community newspaper readers are reading and spending more

Readers of local newspapers are highly engaged with their locality and their papers. LANCE CLATWORTHY explores how they are also an attractive target for advertisers...

Airline advertisments soar in news media

Two out of three Australians are air passengers. LANCE CLATWORTHY takes a look at where news media delivers scale for advertisers in the category while...

Talk it up: utilising readers switching mobile providers

LANCE CLATWORTHY looks at how telco advertisers can target those planning to switch mobile service providers while also exploring customer satisfaction of the sector.