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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Community newspaper readers are reading and spending more

Readers of local newspapers are highly engaged with their locality and their papers. LANCE CLATWORTHY explores how they are also an attractive target for advertisers...

Airline advertisments soar in news media

Two out of three Australians are air passengers. LANCE CLATWORTHY takes a look at where news media delivers scale for advertisers in the category while...

Talk it up: utilising readers switching mobile providers

LANCE CLATWORTHY looks at how telco advertisers can target those planning to switch mobile service providers while also exploring customer satisfaction of the sector.

New ‘AdTrust’ Study Reveals Consumer Trust in Content and Ads Across 10 Media Channels

A new Australian study by Galaxy Research into consumer trust in content and advertising across 10 media channels has found a direct correlation between the...

Key attributes driving car purchases

With new car sales at a record high, LANCE CLATWORTHY takes a look at 4 different model types, exploring the attributes that potential buyers are...

The Works Q2 out now

The latest issue of The Works, our quarterly news media audience report, is out now. It features insights into highly-engaged news media readers and gives...

Fit for purpose – Regional newspaper readers conscious of health and well-being (Infographic only)

The infographic can be accessed here. The powerpoint presentation can be accessed here.

News media reaches 90pc of tech buyers

News media is read by 90% of Australians intending to buy the most sought after technology products. With advertisers mindful of planning Christmas marketing activities,...

Five categories that deliver extra value for advertisers

Five highly engaged news media reader categories that deliver extra value for advertisers Advertisers benefit from higher than average reader engagement A typical ad campaign...

Engaged and informed – An overview of today's news media reach

News media is read by 90 per cent of Australians. LANCE CLATWORTHY takes a look at readership levels, age profiles and the broader landscape of...

Connected communities – In the local loop

For 4.1m readers, local papers not only keep them up to date on their community, they also inform their purchase decisions. LANCE CLATWORTHY takes a...

Hot property – News media reaches 2 million potential buyers

Mortgage services generate $2 billion a year in commissions. With major publishers now moving into this space, LANCE CLATWORTHY looks at news media readers intending...