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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Tapping the riches of the digital grapevine

Readers of digital news media earn more and spend more than those who don’t read news online. LANCE CLATWORTHY uncovers categories where they are earlier…

Win with news media

With an industry value of around $22bn a year, Australians are the world’s biggest gamblers – punting more per person than in any other country in…

Up, up and away – news media readers holidaying abroad in record numbers

There were a record 9.9 million journeys abroad in 2016. LANCE CLATWORTHY looks at news media readers who are intending to travel overseas for a holiday….

Torque it up – Influencing 846k new car prospects

Car sales reached another new record in 2016. LANCE CLATWORTHY takes a look at consideration among new car prospects and the opportunities that news media…

Upwardly mobile

The device used to access the internet has important implications for marketers’ strategy. Across ages groups, LANCE CLATWORTHY takes a look at the trends in…

News media delivers influence at scale

Age group is often a meaningful way to segment advertisers’ markets. Here we quantify the reach of the different news media channels across age groups,…

Community readers – Smell the bouquet

We explore emmaTM to understand how brand owners and retailers of alcoholic drinks can best take advantage of advertising opportunities in community newspapers. Community readers…

Reaching 3.3m regional news media readers

We explore emma™ and ABS data to uncover some special strengths of regional newspapers and discover how advertisers can get bigger returns by targeting regional…

News media – The right tool for the job

LANCE CLATWORTHY takes a look at Australia’s DIY enthusiasts and the opportunities that print and digital news media present to advertisers. THE MARKET Some 10.6…

Know Your Audience

News media attracts an audience of 16.7 million readers each month.* No single description sufficiently captures the diversity of those who read newspapers and consume…

Full of Life: 55+ have time and money on their side

No single description sufficiently captures the diversity of those who read newspapers and consume online news content. Appetite for quality journalism exists among the youngest…

Weekday Go & Weekend Slow

Some 11.5 million read metropolitan and national newspapers across seven days, and they spend an average 30-plus minutes with them. TANYA SHINN discusses the preferences…