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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Pitch perfect platform

A number of studies have found engaging media can lift campaign performance across a range of important metrics including ad recall, ad recognition and message comprehension.

Report shows community papers lead the pack

Local newspapers outperform all other media in creating awareness for new products and services.

Think Local Regional News Media Study 2016 – Full Report

Regional news media the number one source of information on local business, the most influential media for shopping and buying decisions and an essential connection to the local community for readers.

Tapping into regional spending power

Research shows regional news media offer advertisers a direct line to an audience with strong spending power.

Regional news media tops for engagement

Readers rate regional news media ahead of other media in building trust and engagement.

Dissecting the regional reader connection

Results from the regional news media study provides an insight into why readers have such a strong relationship with their local newspaper. It keeps them connected to their community.

Six strategic roles of newspaper advertising

There are many ways to create powerful connections with readers when you advertise in news media.

Why regional newspapers get shoppers moving

The Newspaper Works recently commissioned Research Now to conduct a study on local newspaper reading in regional and metropolitan Australia. This report presents key findings on why regional newspapers are such an effective media for driving consumers into action.

Tapping into customers

Pubs and restaurants will be hoping for a busy period in the coming weeks with footy season upon us, as well as Easter and ANZAC Day just around the corner. ADRIAN FERNANDES shows how newspaper media advertising can help owners pull a crowd.

Regional newspapers #1 source of information about local businesses.

Regional news media attracts 3.9 million readers each month. Readers are heavily reliant on their local newspaper, making them an extremely valuable audience for advertisers.

Always in fashion

Shopaholic news media readers shop more often and spend more on fashion than non-readers.

Readers invest in health

We are becoming more and more health-conscious, and spend big on healthcare. Newspaper media plays a key role in guiding consumer’s health spending.