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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Audience in focus: Snapshot of readers aged 35 to 54

No single description sufficiently captures the diversity of those who read newspapers and consume online news content. Appetite for quality journalism exists among the youngest…

Spending power of the 25-34s

No single description sufficiently captures the diversity of those who read newspapers and consume online news content. Appetite for quality journalism exists among the youngest…

Break it down: Behaviour and beliefs of 18-24 crew

No single description sufficiently captures the diversity of those who read newspapers and consume online news content. Appetite for quality journalism exists among the youngest…

Stick to the script

Pharmacies are an increasingly attractive shopping destination. TANYA SHINN highlights how news media can help maximise their popularity. Consumers have increased their spend at the…

Shoppers just want to have fun

Retailers are creating shopping experiences in which digital and the store intersect. TANYA SHINN demonstrates how this powerful strategy grows sales and increases profit using…

Commercial space is hot property

Dramatic differences exist in the strength of the commercial property market in each city, heightening the need for real estate marketers to create the right…

Driving a hard bargain

As the auto market continues to boom, TANYA SHINN shows how changing consumer attitudes mean marketers need to move into top gear. [The research follows…

Footy fever cheers on advertisers

On the eve of the footy finals (AFL and NRL), TANYA SHINN shows how news media advertising can shorten advertisers’ odds of engaging footy fans.

Advertisers have ticket to ride

Commuter numbers are increasing on public transport in our cities. TANYA SHINN shows how digital news media advertising catches consumers on the move. Mass engagement…

Travel first-class

Travel and tourism advertisers can upgrade their campaigns by using news media, writes TANYA SHINN. Standouts 13.7m readers planning a holiday in the next 12…

Quality Insurance

Print and digital news media reaches 2.7 million consumers who plan to buy insurance, writes Tanya Shinn. Standouts  News media reaches 93 per cent of…

Top shelf for liquor ads

Liquor retailers can put fizz into their marketing campaigns by using news media to reach buyers of premium brands and those who love to recommend their favourite new tipple, writes TANYA SHINN.