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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Suite returns for hotels from newspaper media

Hotel and accommodation advertisers can lift bookings with newspaper media advertising. ADRIAN FERNANDES uses emma data to demonstrate how.

Combine regionals and TV for rounded campaign

Regional and community newspaper advertising works with TV to optimise reach and to create a more rounded communications campaign. ADRIAN FERNANDES shows how in the latest chapter of ‘Think Local’.

How community newspapers can drive sales

Local area marketing is a popular concept with today’s brand managers – and a great sales weapon. Newspapers have proven time and again how they can help big companies build lasting relationships at the community level.