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Discover the latest audience insights and evidence you need to prove the effectiveness of advertising in newspapers and on news websites.

Tapping into customers

Pubs and restaurants will be hoping for a busy period in the coming weeks with footy season upon us, as well as Easter and ANZAC...

Regional newspapers #1 source of information about local businesses.

Regional news media attracts 3.9 million readers each month. Readers are heavily reliant on their local newspaper, making them an extremely valuable audience for advertisers.

Always in fashion

Shopaholic news media readers shop more often and spend more on fashion than non-readers.

Credit where it is due

ADRIAN FERNANDES looks at how newspaper media advertising helps credit card brands lift customer acquisition

Readers invest in health

We are becoming more and more health-conscious, and spend big on healthcare. Newspaper media plays a key role in guiding consumer’s health spending.

Super-marketing

Newspaper media advertising proven to influence grocery buyers.

Suite returns for hotels from newspaper media

Hotel and accommodation advertisers can lift bookings with newspaper media advertising. ADRIAN FERNANDES uses emma data to demonstrate how.

Combine regionals and TV for rounded campaign

Regional and community newspaper advertising works with TV to optimise reach and to create a more rounded communications campaign. ADRIAN FERNANDES shows how in the...

Copping it C-sweet

Business sections pay dividends for advertisers chasing wealthy investors and C-suite executives, writes ADRIAN FERNANDES

How community newspapers can drive sales

Local area marketing is a popular concept with today’s brand managers – and a great sales weapon. Newspapers have proven time and again how they...

Frequent flyer rewards

We are a nation of globetrotters and news junkies. BRIAN ROCK shows how airlines and travel companies can grow their business using newspaper media.