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News media drives auto advertising success 

News media reaches 96 per cent of Australians looking to buy a new car  

793K readers intend to buy a new car in the next 12 months

News media delivers excellent efficiencies for the automotive industry in ways other mediums cannot, which is why the industry invested $273 million in advertising, according to Ebiquity’s 2016 Advertisers Report.

Prospective car buyers hiding in community pages

Each year, 60 automotive brands with a total of 400 different models compete for 1.2 million car sales. With news media readers considering only 2.8 models from 2.2 brands when making a purchase decision, brands want to be at the forefront of their minds – and community newspapers prove an effective way to do it.

Why news media puts auto industry into top gear

The automotive industry is one of the biggest spenders in news media as it delivers in ways others cannot, making it one of the most effective medium for advertisers.

Driven in droves – News media readers buying new cars

Of the 843,000 news media readers intending to buy a new car, 247,000 are bigger spenders who are looking to buy an SUV/4WD, as this nickable chart shows.