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793K readers intend to buy a new car in the next 12 months

News media delivers excellent efficiencies for the automotive industry in ways other mediums cannot, which is why the industry invested $273 million in advertising, according...

Prospective car buyers hiding in community pages

Each year, 60 automotive brands with a total of 400 different models compete for 1.2 million car sales. With news media readers considering only 2.8...

Why news media puts auto industry into top gear

The automotive industry is one of the biggest spenders in news media as it delivers in ways others cannot, making it one of the most...