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Effective Creative

Be inspired by the art and science behind effective advertising creative in newspapers and news websites, including our proprietary ADvance benchmarking reports.

Hi-tech imagery wins it for a hi-tech TV

Sleek, high tech TVs are now a part of our furniture as technology and design advances continue to deliver new benefits for the buyer. But,...

Top 10 ADvance 2016

[supsystic-slider id=2 position=”center”] More than 40 newspaper ads have been benchmarked by NewsMediaWorks to demonstrate their impact on brand, product and service to show how...

All-action ads kick goals

Sport is central to the nation’s cultural identity – we play, watch and talk about it endlessly. So, how does this passion translate into audience...

Face value – we like to watch

Magazines inside newspapers are enormously popular with readers and advertisers. Few categories thrive on the high-quality production values of these glossies than watch-makers. Here, TANYA...

OMO use ‘Hey Mumma’ video series to connect with parents

Laundry product, OMO, used APN Australian Regional Media’s (APN ARM) fully integrated six-part video lifestyle series, Hey Mumma, to deliver a 200 per cent increase...

Ads offer rewarding experience

Insurance brand NRMA and banking giant ANZ promote product features and services that reward customers to stand out from the competition, writes TANYA SHINN. In...

Auto ads super-charged

Brand scores get a boost for Audi and Hyundai in an effectiveness benchmarking study of their recent newspaper advertisements, writes Tanya Shinn. Introduction The car...

Winning a Brand slam

ADRIAN FERNANDES uses the industry’s unique creative benchmarking methodology to show how ads turn the dial up on brand metrics

Digital brands click with print

Digital brands are turning to print for customer acquisition, realising the quality, engaged audiences generated by newspapers are prolific online consumers. ADRIAN FERNANDES looks at...

Fairfax Media drives results for AAMI

An interactive smartphone campaign has driven strong results for car insurer AAMI, according to a new advertising effectiveness study released by Fairfax Media.

Ads bear fruit for supermarkets

Few companies produce more effective tactical advertising than supermarkets Coles and Woolworths. We road-test their approach.

Campaign delivers a healthy response

Health insurance ads for ahm and HBF take very different creative approaches. ADRIAN FERNANDES compares the results.