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emma (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights survey and accredited readership metric for the news media industry.

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Newspapers reach 2.7m Metro readers before lunchtime

National and Metro newspapers engage 2.7m Metro readers by 12pm. On any day, two out of every three newspaper readers consume this premium published content by lunchtime.

Emma to incorporate calibrated Nielsen Digital Content Ratings’ digital audiences

The Readership Works today announced an important innovation for Australia’s cross-platform audience insights metric emma (Enhanced Media Metrics Australia), with the first step of the calibration of Nielsen Digital Content Ratings (DCR) audience targets to its database. This will provide the most accurate and a more complete picture of news media and magazine audiences.

NMI: newspaper revenue performance driven by metro mastheads

Display ad revenue for national and metropolitan newspapers has increased at a time when total revenue in the news media advertising market dipped, according to the latest News Media Index, with data collated by Standard Media Index.

Digital news readership climbs to 13.6 million: emma

Digital news media readership has increased by 4 per cent year on year and is now consumed by 13.6 million, or 74 per cent of Australians, according to the latest emma data, released today.

74pc of news media readers rate quality over price: emma

Digital news media is read by 13.1 million Australians, continuing the growing trend for consumers to seek their trusted news, entertainment and information digitally, according to the latest emma data, released today.

Digital readership rise mirrors mobile habits

Digital news media readership has risen again in light of new emma data that shows mobile will become the most used device to access the internet by the end of the year.