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emma

emma (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights survey and accredited readership metric for the news media industry.

Strong audience reach across print and digital news media: emma

News media delivers strong audience reach across print and digital, as publishers continue their focus on cross platform news delivery, according to the latest emma...

NMI: newspaper revenue performance driven by metro mastheads

Display ad revenue for national and metropolitan newspapers has increased at a time when total revenue in the news media advertising market dipped, according to...

Digital news readership climbs to 13.6 million: emma

Digital news media readership has increased by 4 per cent year on year and is now consumed by 13.6 million, or 74 per cent of...

74pc of news media readers rate quality over price: emma

Digital news media is read by 13.1 million Australians, continuing the growing trend for consumers to seek their trusted news, entertainment and information digitally, according...

Digital readership rise mirrors mobile habits

Digital news media readership has risen again in light of new emma data that shows mobile will become the most used device to access the internet...