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Homewares shoppers read news media

News media readers aren’t just looking for the discount brands, either, with 75 per cent saying they believe quality is more important than price. 

TV and computer shoppers are plugged into news media 

News media reaches 4.2 million potential computer buyers and 2.4 million prospective television buyers.  

News media readers shopping for added value

Home and garden shoppers know what they want – quality products from quality retailers – and a significant majority of news media readers are prepared to pay a higher price.