Building on our landmark 2017 AdTrust study, ‘The Company You Keep’ reveals the latest findings into consumers’ trust in media. Covering users’ trust in content and advertising by channel, this 2018 study confirms news media continues to lead the way on trust. Download it below.
Australians’ trust in social media channels has fallen in the wake of the Cambridge Analytica scandal and concerns about data privacy, while trust in newspapers, news websites, radio and television has risen sharply, the second ADTRUST study by Galaxy Research has revealed.
Earlier this month we released ‘The Company You Keep’ – a study by Galaxy Research which explores consumers’ trust in different media.
LANCE CLATWORTHY now takes a closer look at the extent to which ads in each media are trusted across a variety of key demographic segments.
A new Australian study by Galaxy Research into consumer trust in content and advertising across 10 media channels has found a direct correlation between the two, with ads in news media ranked as the most trusted.