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Major Reports

Here you’ll find our latest major insights reports to prove the effectiveness of advertising in newspapers and on news websites.

Trust falls in social platforms as consumers sharpen media choices

Australians’ trust in social media channels has fallen in the wake of the Cambridge Analytica scandal and concerns about data privacy, while trust in newspapers,...

Download the 2018 AdTrust study: ‘The Company You Keep’

Building on our landmark 2017 AdTrust study, ‘The Company You Keep’ reveals the latest findings into consumers’ trust in media.  Covering users’ trust in content and advertising...

The Works Q1 2018 out now

The latest issue of The Works, the quarterly news media audience report produced by NewsMediaWorks, is out now. This edition focuses on the industry’s ongoing...

AdTrust: young readers driving news media trust

Earlier this month we released ‘The Company You Keep’ – a study by Galaxy Research which explores consumers’ trust in different media. LANCE CLATWORTHY now takes...

New ‘AdTrust’ Study Reveals Consumer Trust in Content and Ads Across 10 Media Channels

A new Australian study by Galaxy Research into consumer trust in content and advertising across 10 media channels has found a direct correlation between the...

The Works Q1 Report out now

The latest issue of The Works, the quarterly news media audience report produced by NewsMediaWorks, is out now. This quarter it features insights into the...

News gets The Works

News Corp Australia chief marketing officer Tony Phillips has named The Works as the company’s primary creative agency for direct marketing. The Sydney-based agency will...

Favourite major research report: Path to Purchase

The Works Q2 – Regional

  It’s business critical When it comes to providing information about local businesses and services in their area, regional newspapers are #1 News Media Works...

The Works Q2 – Influence

   Eat, love, shop   Influencing the influencers is a key benefit when advertising in news media, writes ADRIAN FERNANDES Analysis of reader incomes and...

The Works Q2 – Community

   Think local, act local Community news media lifts awareness of new products and services More community news media readers are introduced to new products...

The Works Q2 – Digital

   Put in a good word Social influencers a powerful ally Some 9.8 million influencers across a range of product categories consume digital news media...