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Major Reports

Here you’ll find our latest major insights reports to prove the effectiveness of advertising in newspapers and on news websites.

The Works Q2 – Print

   Readers pull the purse strings 11.8m can’t be wrong Some 79 per cent of main grocery buyers rea d newspapers – that’s why grocery...

The Works Q2 – Multiplatform

   We’re all Business Advertisers can reach business decision-makers through news media News publishers’ print and digital platforms continue to deliver quality audiences, especially in...

The Works Q3 – Community

   Local shop 5:6 readers prefer to shop locally Five out of every six readers of community newspapers support local businesses. Some 80 per cent...

The Works Q3 – Regional

   Super marketing Ads influence grocery buyers Newspapers are a critical information source for finding out great food and beverage deals, according to all emma...

The Works Q3 – Digital

   Ticket to ride 1.7m read on a device while commuting Workers now spend an average of 61 minutes travelling to and from work on...

The Works Q3 – Print

   Total Recall Core readership covers 30-64s age bracket Newspapers continue to contribute the largest portion of the news media audience, delivering news and entertainment...

The Works Q3 – Multiplatform

   Always open Most readers are increasingly combining print & digital consumption to suit their lifestyle. Combined readership across print and digital over a four...

The Works Q3 Report out now

The latest issue of The Works, the quarterly news media audience report produced by NewsMediaWorks, is out now, featuring insights from Australia’s largest path-to-purchase studies,...

Get covered: how we buy health insurance

Download the 4-page summary of the research and a slide-deck of the findings available in PowerPoint or PDF format. Whether new to the market or looking to switch providers, buyers have...

Get switched on!

Download the 4-page summary of the research and a slide-deck of the findings available in PowerPoint or PDF format. Buyers have six demands they review when purchasing electrical goods, according to...

Enjoy the view – how holidays are bought

Download the 4-page summary of the research and a slide-deck of the findings available in PowerPoint or PDF format. To understand how to engage holidaymakers on their path to purchase, NewsMediaWorks...

How buyers get into gear

Download the 4-page summary of the research and a slide-deck of the findings available in PowerPoint or PDF format. Buyers have a list of six demands they constantly review...