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Major Reports

Here you’ll find our latest major insights reports to prove the effectiveness of advertising in newspapers and on news websites.

The Works Q2 – Multiplatform

Advertisers can reach business decision-makers through news media News publishers’ print and digital platforms continue to deliver quality audiences, especially in the business community. Some...

The Works Q3 – Community

   Local shop 5:6 readers prefer to shop locally Five out of every six readers of community newspapers support local businesses. Some 80 per cent...

The Works Q3 – Regional

   Super marketing Ads influence grocery buyers Newspapers are a critical information source for finding out great food and beverage deals, according to all emma...

The Works Q3 – Digital

   Ticket to ride 1.7m read on a device while commuting Workers now spend an average of 61 minutes travelling to and from work on...

The Works Q3 – Print

   Total Recall Core readership covers 30-64s age bracket Newspapers continue to contribute the largest portion of the news media audience, delivering news and entertainment...

The Works Q3 – Multiplatform

   Always open Most readers are increasingly combining print & digital consumption to suit their lifestyle. Combined readership across print and digital over a four...

The Works Q3 Report out now

The latest issue of The Works, the quarterly news media audience report produced by NewsMediaWorks, is out now, featuring insights from Australia’s largest path-to-purchase studies,...

Get covered: how we buy health insurance

Download the 4-page summary of the research and a slide-deck of the findings available in PowerPoint or PDF format. Whether new to the market or looking to switch providers, buyers have...

Get switched on!

Download the 4-page summary of the research and a slide-deck of the findings available in PowerPoint or PDF format. Buyers have six demands they review when purchasing electrical goods, according to...

Enjoy the view – how holidays are bought

Download the 4-page summary of the research and a slide-deck of the findings available in PowerPoint or PDF format. To understand how to engage holidaymakers on their path to purchase, NewsMediaWorks...

How buyers get into gear

Download the 4-page summary of the research and a slide-deck of the findings available in PowerPoint or PDF format. Buyers have a list of six demands they constantly review...

Download The Works Q2 News Media Audience Report

The latest issue of The Works, the quarterly news media audience report produced by NewsMediaWorks, is out now, featuring Mark Ritson on the blind embrace...