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17.6 million News brand readers across 15 geoTribes

Using emma CMV data, we take a look at how geoTribes consumer segmentation describes the 17.6 million News brand readers in Australia.

Cashed-up readers ready to spend on property

News media has always been an important channel for real estate advertisers and agents as it offers a wide-reaching, engaged and wealthy audience.

How news media is key to real estate success

After a bumper few years, the real estate market is beginning to slow. However, buyers are still there, with news media an effective way to reach them.