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10.9 million news media readers will be toasting Christmas

Wine is Australia’s most popular tipple, with 5.7 million news media readers enjoying wine in the last month. 

For Australian grocery buyers, advertising is the biggest influencer

59 per cent identified advertising as an influence, second was seeing a product in-store

Grocery buyers: shopper segments

When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.

Grocery buyers: what drives purchase intent?

How can brands and businesses reach shoppers and make the most of a willingness to consider different brands and products?  

Feast on news media

In this 4th and final part of our Retail Therapy series, LANCE CLATWORTHY takes a look at how news media readers might be indulging themselves in food and drink over the festive period and beyond – their spending behaviours and attitudes indicating opportunities for advertisers.