Travel

17.6 million News brand readers across 15 geoTribes

Using emma CMV data, we take a look at how geoTribes consumer segmentation describes the 17.6 million News brand readers in Australia.

News media readers are flying more often

11.9 million news media readers are intending to fly in the next 12 months

News media reaches and engages travelling Aussies

Australians around the country are planning their next holiday. Here’s how you can be part of the conversation. According to the latest figures from the…

News media readers are in a class of their own

Advertisers should look towards news media when targeting future travelers as readers are flying in scale, flying more and buying premium seats.

Inspire travellers through news media brands

Australians love to travel, accounting for 93.7 million domestic overnight trips and 9.1 million domestic outbound trips in 2016-2017, contributing significantly to a tourism industry that is worth $51 billion overall.