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Here you'll find resources designed for the Australian news media sector, the publishers and brands that we represent and the audiences they reach.


Industry terminology

10 reasons why you should advertise in newspapers

Relevance of newspapers today

Driven in droves – News media readers buying new cars

Of the 843,000 news media readers intending to buy a new car, 247,000 are bigger spenders who are looking to buy an SUV/4WD, as this...

Five reasons news media advertising works

Over recent weeks, The Newspaper Works has produced five flyers that display the value of news media advertising for brands. Each flyer is available to...

Five reasons newspaper media change behaviour

Trusted information. Newspaper media are the number 1 most trusted medium1. When you need to impart important information, you need a credible medium – newspapers...

Telstra use regional newspapers to connect with business decision-makers

Communications company Vita Group used APN ARM newspaper media products to differentiate Telstra Business Centres from Telstra retail stores, increase consideration of the brand among business owners in Queensland.

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SMH campaign lures readers to Adelaide

South Australia Tourism Commission (SATC) used Fairfax’s long read article format to help change perceptions, generating uplifts in positive associations and intention to visit Adelaide.

Audi takes the long read with Fairfax Media

Fairfax Media partnered with Audi to launch its new A3 e-tron hybrid car with a ‘Long Read’ article series – a premium, high impact sponsored content format...

Newspaper advertising helps RaboDirect accrue interest

RaboDirect, a small player in a highly competitive sector, discovered that including high-impact newspapers in a campaign delivered impressive business results, and fast.

Carlton Mid Hooks Queenslanders with Local Newspapers

The beer, Carlton Mid was stuck at 20 percent share of the Queensland mid-strength beer market. It had been fighting, unsuccessfully, to win market share...

The NewsMediaWorks toolkit provides PDFs, infographics, powerpoints and other downloadable resources

Ad regulation

ACCC takes action against hearing aid retailers for misleading pensioners

Heinz ordered to pay $2.25 million penalty over misleading health claim

ASIC requires compliance with restrictions on use of ‘independent’

Consumers misled on discounts by Alinta Energy