Home » Resources

Resources

Here you'll find resources designed for the Australian news media sector, the publishers and brands that we represent and the audiences they reach.

MARKET OVERVIEW

10 reasons why you should be advertising in newspapers

Five great news media insights

News media industry terminology

Why advertise in news media

Our top insights pieces for 2018   

We look back at key research findings for the year

Five reasons news media change behaviour

Find out why newspapers just work when it comes to influencing consumer behaviour

Campaign highlights how trusted content pays off for advertisers

NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to highlight the unmatchable trust in brands that can be created through advertising in a trusted news environment.

The NewsMediaWorks toolkit provides PDFs, infographics, powerpoints and other downloadable resources

Ad regulation

A ruffled raffle

Star ratings and review rankings: when is it deception? 

Penalties for making alleged misleading “was/now” price claims

Flight Centre pays $252,000 in penalties for Christmas and Easter promotions