Home » Resources


Here you'll find resources designed for the Australian news media sector, the publishers and brands that we represent and the audiences they reach.


Industry terminology

10 reasons why you should advertise in newspapers

Relevance of newspapers today

Campaign highlights how trusted content pays off for advertisers

NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to...

Driven in droves – News media readers buying new cars

Of the 843,000 news media readers intending to buy a new car, 247,000 are bigger spenders who are looking to buy an SUV/4WD, as this...

Five reasons news media advertising works

Over recent weeks, The Newspaper Works has produced five flyers that display the value of news media advertising for brands. Each flyer is available to...

Telstra use regional newspapers to connect with business decision-makers

Communications company Vita Group used APN ARM newspaper media products to differentiate Telstra Business Centres from Telstra retail stores, increase consideration of the brand among business owners in Queensland.

Read more

SMH campaign lures readers to Adelaide

South Australia Tourism Commission (SATC) used Fairfax’s long read article format to help change perceptions, generating uplifts in positive associations and intention to visit Adelaide.

Audi takes the long read with Fairfax Media

Fairfax Media partnered with Audi to launch its new A3 e-tron hybrid car with a ‘Long Read’ article series – a premium, high impact sponsored content format...

Newspaper advertising helps RaboDirect accrue interest

RaboDirect, a small player in a highly competitive sector, discovered that including high-impact newspapers in a campaign delivered impressive business results, and fast.

Carlton Mid Hooks Queenslanders with Local Newspapers

The beer, Carlton Mid was stuck at 20 percent share of the Queensland mid-strength beer market. It had been fighting, unsuccessfully, to win market share...

The NewsMediaWorks toolkit provides PDFs, infographics, powerpoints and other downloadable resources

Ad regulation

Telcos on notice about false and misleading advertising

Leading Australian hearing clinic pays penalties for misleading customers

Ugg boot retailer pays penalties for alleged false Australian-made representations