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Here you'll find resources designed for the Australian news media sector, the publishers and brands that we represent and the audiences they reach.


Industry terminology

10 reasons why you should be advertising in newspapers

Relevance of newspapers today

Five reasons newspaper media change behaviour

Find out why newspapers just work when it comes to influencing consumer behaviour

Campaign highlights how trusted content pays off for advertisers

NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to...

Driven in droves – News media readers buying new cars

Of the 843,000 news media readers intending to buy a new car, 247,000 are bigger spenders who are looking to buy an SUV/4WD, as this...

Telstra use regional newspapers to connect with business decision-makers

Communications company Vita Group used APN ARM newspaper media products to differentiate Telstra Business Centres from Telstra retail stores, increase consideration of the brand among business owners in Queensland.

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SMH campaign lures readers to Adelaide

South Australia Tourism Commission (SATC) used Fairfax’s long read article format to help change perceptions, generating uplifts in positive associations and intention to visit Adelaide.

Audi takes the long read with Fairfax Media

Fairfax Media partnered with Audi to launch its new A3 e-tron hybrid car with a ‘Long Read’ article series – a premium, high impact sponsored content format...

Newspaper advertising helps RaboDirect accrue interest

RaboDirect, a small player in a highly competitive sector, discovered that including high-impact newspapers in a campaign delivered impressive business results, and fast.

Carlton Mid Hooks Queenslanders with Local Newspapers

The beer, Carlton Mid was stuck at 20 percent share of the Queensland mid-strength beer market. It had been fighting, unsuccessfully, to win market share...

The NewsMediaWorks toolkit provides PDFs, infographics, powerpoints and other downloadable resources

Ad regulation

What you need to know: Selling pets in Victoria

Fake job advertisements in print and online

Guidelines for online reviews and endorsements

Hearing aid retailers fined $2.5 million for misleading pensioners