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Revamped Drive revs up campaign

Reality TV personality Blake Garvey will head up a multimedia campaign for the revamped Drive.com.au, highlighting the decisions he has had to make in the process of buying a new car. The campaign has been produced by digital agency WiTH Collective and aims to show the role Drive.com.au plays in helping would-be buyers decide on...

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Drive poster
One of the new ads featuring Blake Garvey

Reality TV personality Blake Garvey will head up a multimedia campaign for the revamped Drive.com.au, highlighting the decisions he has had to make in the process of buying a new car.

The campaign has been produced by digital agency WiTH Collective and aims to show the role Drive.com.au plays in helping would-be buyers decide on a vehicle.

Mr Garvey is best known as a contestant on the Network Ten reality TV series The Bachelor.

“When I was first approached about the concept, I instantly saw the good-natured humour in it, and was keen to be a part of the campaign,” Mr Garvey said in a statement.

He said he was actually in the market for a new car and used Drive.com.au for research.

The revamped Drive.com.au was launched last month and features a new “What car should I buy?” tool, a full range of car specifications, facts and figures and new video content through Drive TV.

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