Mr Ritson is an adjunct professor of marketing at Melbourne Business School. He is an expert in branding and an advocate for strategy. He will talk on the digital strategy and ways news organisations can overcome current challenges such as fake news and digital subscriptions.
Ms Sheffield, chief digital officer of News Corp Australia, has actively been a part of the digital evolution of the news media sector. The senior executive will bring valuable insights and experience to the panel. Her involvement in a joint panel discussion with Fairfax Media’s managing director of metro publishing Chris Janz will focus on building a successful publishing business.
Mr Wilkinson, the executive director and CEO of the International News Media Association, will provide the summit with an unique international perspective on the Australian news media environment. He will highlight the need to embrace traditional news values.
Keynote speaker Rachel Botsman is a highly acclaimed author and global authority on trust. She has presented numerous TEDx talks on media and her latest book “Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart” is due out in November.
INFORM, previously known as the Future Forum, will expand to tackle content and commercial strategies and showcase expert opinions from the wider news media sector encompassing print, online, radio and television.
INFORM News Media Summit will be held on Wednesday, September 6 at Sydney’s International Convention Centre. Attendance is free for NewsMediaWorks members (including. publisher staff) and $199+GST for non-members.
More information on the event, including ticketing and programs, can be seen here.