Seven West Media – owner of West Australian Newspapers and publisher of The West Australian – will be represented on by chief digital officer Clive Dickens.
The decision has been described by IAB Australia chairman Cameron King as an opportunity to “strengthen and broaden our industry insight and expertise”.
In April 2018, the media company sold its stake in Yahoo7 to American partner company Oath, a subsidiary of telecommunications company Verizon that handles its digital content subdivisions. Oath will be represented on the board once the transaction is completed.
Other IAB Australia board members include News Corp Australia, REA Group, Carsales, Google, Simpsons Solicitors, Fairfax Media, Nine and Facebook.