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Social/Search: FB hires NYT editor in transparency bid

Former New York Times public editor Liz Spayd has joined Facebook as a consultant, as the digital giant takes steps to become more transparent about company practices.

A Facebook spokesperson said that Ms Spayd’s job would be to expand on moves it has taken on controversial issues, such as its attempts to prevent use by terrorists, minimising fake news, and privacy protections. Her charge is basically to move the company out of its comfort zone in disclosing how it works internally, according to Recode.

The company is providing more information about its practices following extensive pressure from publishers this year in light of fake news, inflated metrics and misleading ad data.

Buzzfeed backflips to embrace banner ads

Buzzfeed CEO and founder said the change is tactical and strategic. PHOTO: Max Morse/ Wikimedia Commons
Buzzfeed CEO and founder said the change is tactical and strategic. PHOTO: Max Morse/ Wikimedia Commons

Online publication Buzzfeed has announced it will implement banner ads on its site, despite vocally rejecting them since its inception.

Programmatic ads will be bought and sold using third-party ad technology on a global basis. Advertisers can run their ads through the Facebook Audience Network and the Google DoubleClick Ad Exchange.

“Our aims are both tactical and strategic,” BuzzFeed CEO and founder Jonah Peretti told Business Insider. “Tactically, programmatic has improved in terms of loading times, mobile experience and ad quality, and opens up another way for us to monetise our huge audience. The move also benefits our global strategy by allowing us to generate revenue in markets before we’ve built business teams to implement native monetisation.”

The publisher is looking to diversify and grow its revenue streams, as the company is expected to go public in 2018.

Facebook continues fake news crackdown

Facebook will no longer provide advertisements to pages that repeatedly share fake news, as the company cracks down on the spread of misleading and incorrect news stories on the site.

The announcement is an extension of Facebook’s current procedure, which blocks advertisers creating ads which link to stories that have been identified as fake by independent fact checkers.

“We’ve found instances of pages using Facebook ads to build their audiences in order to distribute false news more broadly. Now, if a page repeatedly shares stories that have been marked as false by third-party fact-checkers, they will no longer be able to buy ads on Facebook,” the company said in an August 28 blog post.

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