The content will come from The Strait Times, The New Paper, AsiaOne and Stomp. Previously video from these brands was uploaded in to ad-hoc destinations.
The move is designed to position Razor as the leading, one-stop destination for news, lifestyle, entertainment and viral videos in Singapore.
A new mobile-friendly interface is part of the new-look offering. Videos are categorised by vertical or masthead and there will be an editor’s pick of the day section.
SPH Razor editor Jonathan Ng said the website would be a platform on which advertisers could roll out multimedia ads.
The site, which celebrated its eight anniversary this month, produces original content and may feature videos from other SPH sites and content partners in the future.
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