New Zealand publisher Stuff has embraced the spirit of Māori Language Week through the rebranding of its flagship website and print assets to reflect the native tongue.
For the next week, Stuff will be known as Puna, a word which means “a spring of water, a well, or a pool”. Editor-in-chief Patrick Crewdson said the allegorical translation was to evoke the phrase ‘puna o te kī’ – a spring of profound words.”
“Changing Stuff’s logo to Puna for the week is a sign of our support for the revitalisation of te reo Māori. The language is a taonga, intrinsic to New Zealand’s unique character,” Mr Crewdson said.
Bernadette Courtney, editor-in-chief of newsrooms, said: “Editors have embraced that community connection by changing their mastheads to acknowledge and celebrate te reo Māori. It is an important part of our heritage. Feedback from readers has already been very positive with them embracing other specific te reo Māori content, including columns written in Māori and translated into English.
“We see these steps as important in the dialogue about what it means to be a modern Kiwi.”