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AdTrust

The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

News media has the most trusted content and most trusted ads – ADTRUST study by Ipsos Connect

Trust in media content and ads positively impacts consumer purchase consideration

News media are the most trusted media 

Trust matters, and for brands wanting to position themselves in premium advertising environments, there’s no platform more trusted than news media.  

Five great news media insights

Essential briefings on the power of news media adverting  

Readers under 35 trust news media

Under-35s trust news media (and the ads placed there)  

AdTrust research reveals that news media remains highly trusted among young people  

Behind The Truth Builds Trust campaign

The NewsMediaWorks advertising campaign highlighting the strength of advertising in an environment of trusted content has featured across the front pages and news sections of...

The Truth Builds Trust: NewsMediaWorks’ nationwide campaign reinforces trusted journalism to advertisers

The campaign will appear across all metropolitan and national print and digital news media, plus a majority of regional and community titles.

Campaign highlights how trusted content pays off for advertisers

NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to...

More research shows trusted news media brands lead to trusted ads

New research by IPG Mediabrands and Sanoma has added to the weight of evidence that demonstrates advertisements published in news media brands are trusted more.

PODCAST: Unpacking AdTrust 2018 with NewsMediaWorks CEO Peter Miller

Following the release of AdTrust 2018, NewsMediaWorks CEO Peter Miller breaks down the data, discussing the value of trust, social media’s dismal results and how...

Print trajectory stable despite digital growth

Print’s share of global ad spend is predicted to remain steady despite digital increasing its share in the global marketplace, according to the latest forecast...

Research shows 2 out of 3 Aussies mistrust Facebook

A preview of new data from NewsMediaWorks’ ADTrust 2018 study shows that a majority of Australians trust Facebook significantly less that they did six months ago. In...