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The biggest problem facing marketers: how to earn trust  

As brands make bigger promises and compete for positive consumer sentiment, they look to marketing professionals to help them build more trust.  

News media advertising can increase sales, market share, loyalty and profit

NewsWorks UK finds strong evidence for the power of news media in the marketing mix

Global news media: trusted content, trusted ads 

Social media, meanwhile, continue to come last in trust studies

10 reasons why you should be advertising in newspapers

Newspapers are trusted, reliable and efficient vehicles for helping advertisers’ messages reach target audiences. Find out some of the other things that make print so valuable.

The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

News media has the most trusted content and most trusted ads – ADTRUST study by Ipsos Connect

Trust in media content and ads positively impacts consumer purchase consideration

News media are the most trusted media 

Trust matters, and for brands wanting to position themselves in premium advertising environments, there’s no platform more trusted than news media.  

Five great news media insights

Essential briefings on the power of news media adverting  

Readers under 35 trust news media

Under-35s trust news media (and the ads placed there)  

AdTrust research reveals that news media remains highly trusted among young people  

Behind The Truth Builds Trust campaign

The NewsMediaWorks advertising campaign highlighting the strength of advertising in an environment of trusted content has featured across the front pages and news sections of every national and metropolitan newspaper and news website in Australia in the past two weeks.

The Truth Builds Trust: NewsMediaWorks’ nationwide campaign reinforces trusted journalism to advertisers

The campaign will appear across all metropolitan and national print and digital news media, plus a majority of regional and community titles.

Campaign highlights how trusted content pays off for advertisers

NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to highlight the unmatchable trust in brands that can be created through advertising in a trusted news environment.