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Case Study – News Corp and REA Group partner for innovative print campaign

“This new initiative allows vendors to seamlessly target both the passive and active market,”

A ruffled raffle

The owners of the Yapper Valley Pet Resort in Woodstock, Townsville faced Supreme Court action after being found to be operating their ‘Win a pet lover’s dream’ competition without a licence. 

Star ratings and review rankings: when is it deception? 

Star ratings and reviews rankings exist in a grey area. They’re not expressly legislated by Australian Consumer Law, but if they are ruled to be creating a deceptive impression, you might find yourself in trouble.  

Penalties for making alleged misleading “was/now” price claims

Four furniture retailers have each paid a penalty of $12,600 after the ACCC issued them with an infringement notice following an ACCC investigation into the industry’s use of ‘was/now’ price comparisons in advertising.

Neuro insights: Why ads perform better on premium editorial sites.

What’s happening in the brain when consumers are exposed to ads in different online environments?

Flight Centre pays $252,000 in penalties for Christmas and Easter promotions

Flight Centre Travel Group has paid $252,000 in penalties after the ACCC issued two infringement notices

Agency and Director hit $900,000 in penalities for underquoting

The Federal Court has ordered an estate agency in Melbourne’s east and its director to pay almost $900,000 in fines and compensation for underquoting offences.

Neuro study: Newspapers highly engaging and driving awareness  

The highly complimentary nature of the two media also captured a strong priming effect.

For Australian grocery buyers, advertising is the biggest influencer

59 per cent identified advertising as an influence, second was seeing a product in-store

Grocery buyers: shopper segments

When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.

INFORM: Mark Ritson keynote  

“I’m not saying don’t do the short term stuff, I’m saying get it in proportion”

INFORM 2019 Wrap-up  

The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.