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ACCC cracks down on dodgy charitable claims

Businesses need to be careful that any claims they make about donations to charitable causes  can be substantiated. Businesses that make false claims may be found in breach of Australian Consumer Law.

Bookies cop NSW’s largest fine for illegal gambling advertising

Ladbrokes and Neds have been ordered to pay $207,500, the biggest fine of its kind in NSW, for offering illegal gambling inducements to NSW residents.   

Warning on COVID-19 scams

Australians should be aware scammers are adapting existing technology to play on people’s fears around coronavirus and selling products claiming to prevent or cure the virus.

Sports tipping competitions in Victoria

Major sporting codes often attract tipping competitions (e.g. AFL footy tipping) that allow entrants to pick the winning team/s in each week of a sporting season to earn points if successful.

Digital subscriptions: the major focus for news brands in 2020

“Publishers trying to shift to reader revenue models in 2020 have to realise that only those with a relentless focus on their customers will succeed.”  

Warning about products claiming to treat or prevent the novel coronavirus

The TGA has identified certain therapeutic goods such as complementary medicines or disinfectants being inappropriately promoted for the prevention or treatment of novel coronavirus infections in Australia.

Copy School 2020: Melbourne and Sydney Copy School Postponed

Please note that both the Melbourne (23-27 March) and Sydney (4-8 May) Copy Schools have been postponed

Local election advertising requirements

Electoral material includes any advertisement, notice, statement or representation calculated to affect the result of an election or poll. 

Don’t break hearts this Valentine’s Day

Be aware of advertising restrictions on drinks and meals packages for Valentine’s Day in Queensland

Penalties for allegedly selling or advertising recalled cars with dangerous Takata airbags

It is in breach of the Australian Consumer Law to sell or advertise for sale vehicles with defective Takata airbags that are under active recall

Creative Tips for Automotive advertisers 

Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices

‘If your brand’s not here, it’s nowhere’: Media owners unite to highlight the power of advertising 

The importance of advertising to the long-term sustainability of businesses