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Grocery buyers: what drives purchase intent?

How can brands and businesses reach shoppers and make the most of a willingness to consider different brands and products?  

Update – Port Phillip Publishing penalised

Online publishing company and former director found liable for misleading and deceptive statements about mimicking the Future Fund.

Water filter cartridge company’s watery claims

Saipol Technologies, a water filter cartridges business, has acknowledged it was likely to have breached the Australian Consumer Law.

How news media influence society

The morning news habit has long been an important part of Australian life, as it is around the world.  

$10 million bitter pill for Peptide Clinics Australia

The Federal Court ordered that Peptide Clinics Australia pay $10 million to the Commonwealth for breaches of the mandatory rules for advertising of medicines, including the ban on advertising prescription-only medicines to the public.

Penalties and refunds over energy discount claims

Dodo and CovaU have paid penalties totalling $37,800 and $12,600 respectively after the ACCC issued each energy retailer with infringement notices for alleged misleading claims about discounts available on their energy plans.

News media advertising can increase sales, market share, loyalty and profit

NewsWorks UK finds strong evidence for the power of news media in the marketing mix

Global news media: trusted content, trusted ads 

Social media, meanwhile, continue to come last in trust studies

Update for the advertising cats and dogs for sale in Victoria

The Domestic Animals Amendment (Puppy Farm and Pet Shops) Act 2017 amends the Domestic Animals Act 1994 and reforms the dog breeding and pet shop industries in Victoria and better regulate the sale of dogs and cats.

Samsung in hot water over misleading claims

The ACCC has instituted proceedings in the Federal Court against Samsung Electronics Australia alleging it made false, misleading and deceptive representations in advertising the water resistance of various ‘Galaxy’ branded mobile phones.

NewsMediaWorks questions accuracy of PwC 2019-2023 Print Advertising Forecasts

NewsMediaWorks asserts that there is an underlying and unexplained pessimism in the PwC forecasts that negatively impacts market sentiment in dangerous ways.

New revenue streams for news media publishers 

What tools are publishers using to maintain and maximise, diversify and develop?