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News media advertising can increase sales, market share, loyalty and profit

NewsWorks UK finds strong evidence for the power of news media in the marketing mix

Global news media: trusted content, trusted ads 

Social media, meanwhile, continue to come last in trust studies

Update for the advertising cats and dogs for sale in Victoria

The Domestic Animals Amendment (Puppy Farm and Pet Shops) Act 2017 amends the Domestic Animals Act 1994 and reforms the dog breeding and pet shop industries in...

Samsung in hot water over misleading claims

The ACCC has instituted proceedings in the Federal Court against Samsung Electronics Australia alleging it made false, misleading and deceptive representations in advertising the water...

NewsMediaWorks questions accuracy of PwC 2019-2023 Print Advertising Forecasts

NewsMediaWorks asserts that there is an underlying and unexplained pessimism in the PwC forecasts that negatively impacts market sentiment in dangerous ways.

New revenue streams for news media publishers 

What tools are publishers using to maintain and maximise, diversify and develop?  

Is it an ad for medicinal cannabis?

Care needs to be taken that published information about medicinal cannabis does not appear to be designed or calculated to support or encourage the use...

Nowhere to run for Clinic over $38,600 penalty

The Running Clinic (Australia) formerly trading as the Heel Clinic, was convicted and fined for advertising offences under the National Law. It was fined $30,600...

Cryptic coin offerings

Australian law prohibits misleading or deceptive conduct in a range of circumstances, including  in connection with financial services, and in relation to a financial product.

Advertising and the 2020 Olympic Games

Emblems and names for the Tokyo 2020 Games and other intellectual property associated with the Olympic and Paralympic Games are protected in Japan by the...

GSK and Novartis feel pain over misleading Voltaren claims

GSK and Novartis admitted that from January 2012 to March 2017, they marketed Osteo Gel as being specifically formulated and more effective than Emulgel in treating osteoarthritis related...

TAXTIME becomes court time for Kogan

The ACCC has instituted proceedings against Kogan in the Federal Court alleging that Kogan made false or misleading representations about a 10% discount promotion, in...