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Advertising and the 2020 Olympic Games

Emblems and names for the Tokyo 2020 Games and other intellectual property associated with the Olympic and Paralympic Games are protected in Japan by the...

GSK and Novartis feel pain over misleading Voltaren claims

GSK and Novartis admitted that from January 2012 to March 2017, they marketed Osteo Gel as being specifically formulated and more effective than Emulgel in treating osteoarthritis related...

TAXTIME becomes court time for Kogan

The ACCC has instituted proceedings against Kogan in the Federal Court alleging that Kogan made false or misleading representations about a 10% discount promotion, in...

The rise of paywalls on news media websites  

There are three main types of paywalls used on news media publishing websites: hard, soft and dynamic.  

Changes to cookies may have major ramifications for digital advertising 

Cookies, data tracking and fingerprinting: Google’s latest update to Chrome  

Lessons from Copy School Sydney 2019  

“We all have something to gain from having an insight into the methods and ideation behind the message” 

Interview with Ray Black, founder of Copy School

Ray is a highly respected leader in the advertising industry for many years. He holds an Order of Australia medal for services to the advertising...

Advertising and Anzac Day

Protection of Word ‘ANZAC’ Regulations were made in 1921 under the War Precautions Act Repeal Act 1920 to protect the word ‘ANZAC’, and any word...

Advertising flu shots

When advertising ‘seasonal influenza’ (flu) vaccination service, providers may only indirectly reference the vaccine (flu shots) administered as part of the service by identifying it...

Bottomless brunches in Victoria exposed!

Licensed venues should be careful to make sure ‘Bottomless brunches’ don’t leave them exposed to a possible breach of their liquor licence.

The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

Boomtown: rethinking advertising in regional Australia

“Only 10% of national media budgets are spent regionally, despite 36% of the country’s population living there.”