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Creative Tips for Automotive advertisers 

Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices

‘If your brand’s not here, it’s nowhere’: Media owners unite to highlight the power of advertising 

The importance of advertising to the long-term sustainability of businesses

Auto advertising: News media drive sales at all stages of the path to purchase

News media are nudging car consumers into action at all stages of the sales process.  

New requirements for pre-approval of complementary medicines

Consumer Healthcare Products Australia to handle all medicine advertising pre-approval applications

Gambling related advertising in Queensland

Venues must ensure that gaming does not dominate marketing or promotional activities.

Advertising cosmetic services and injections

Cosmetic injections are generally administered to temporarily remove/reduce wrinkles and lines on the face, around the eyes, forehead, lips and neck or to improve the appearance of submental fat.

Beyond the digital tipping point: INMA CEO talks the future of news media

Earl Wilkinson, executive director and CEO of the International News Media Association, spoke to NewsMediaWorks about his discussions with news media publishers around the world

People trust in news brands

Readers trust their favourite news brands to deliver the important news, insights and features consistently.

Case Study – News Corp and REA Group partner for innovative print campaign

“This new initiative allows vendors to seamlessly target both the passive and active market,”

A ruffled raffle

The owners of the Yapper Valley Pet Resort in Woodstock, Townsville faced Supreme Court action after being found to be operating their ‘Win a pet lover’s dream’ competition without a licence. 

Star ratings and review rankings: when is it deception? 

Star ratings and reviews rankings exist in a grey area. They’re not expressly legislated by Australian Consumer Law, but if they are ruled to be creating a deceptive impression, you might find yourself in trouble.  

Penalties for making alleged misleading “was/now” price claims

Four furniture retailers have each paid a penalty of $12,600 after the ACCC issued them with an infringement notice following an ACCC investigation into the industry’s use of ‘was/now’ price comparisons in advertising.