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16.6 million Australians read news media: emma

Australians are embracing news media brands on digital devices, with 12.8 million people, or 70 per cent of the population, reading news media on smartphones,...

Drive.com.au connects car buyers to dealers

Drive.com.au has launched a new feature that connects new car buyers with car dealers – the first in a series of upgrades planned for the...

The four groups that drive new car purchases

New emma data has identified four key consumer groups that represent 43 per cent of new car purchasers in a report that examines consumer attitudes...

Audi campaign highly effective: study

An interactive ad campaign for Audi run by Fairfax Media across its iPad apps for The Sydney Morning Herald, The Age and the Brisbane Times...

Revamped Drive revs up campaign

Reality TV personality Blake Garvey will head up a multimedia campaign for the revamped Drive.com.au, highlighting the decisions he has had to make in the...

Drive.com.au changes gear in redesign

Fairfax Media’s automotive brand Drive.com.au has been redesigned with intending buyers in mind, with a new website that allows consumers to directly ask experts about...