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Brand Safety

YouTube spooked into brand safety changes

Video sharing site YouTube has implemented stricter controls on video monetisation to ensure that advertisements are displayed in brand-safe environments following a string of issues...

News drives home brand safety message

Social media disasters have placed brand safety at the forefront of advertisers’ minds in 2017, prompting News Corp Australia to launch a new campaign championing...

Vodafone veto fake news for brand safety

Global telco Vodafone Group has pulled all advertising from outlets linked to hate speech and fake news and is working with Google and Facebook to...

Global: Axel Springer leads new transparency push

Axel Springer, one of Europe’s biggest publishing houses, is pushing for greater transparency on programmatic advertising from digital giants Facebook, Google, Apple and Amazon while...

Global: NYT hits record subscriber growth

New York Times Co says it has had the best quarter for subscriber growth in its history, fuelled by continued interest in the new administration...

Social/ Search: Facebook to give tips on news literacy

Facebook has introduced a new tool to help users improve their news literacy and identify fake news. The tool will appear at the top of...

News to launch new digital advertising platform

Jesse Angelo has been appointed chief of digital advertising solutions ahead of the launch of a news product for advertisers, expected this year, inspired by...

News capitalises on Google’s ad blunders

“Do you really know where your ads are today?” asks News Corp Australia’s new ad campaign, which takes aim at Google’s issues surrounding programmatic advertising....

Early online rush behind Google problems: Allen

Australian advertisers quick adoption of online advertising without a proper understanding of the technology has led to the current controversy surrounding Google and its various...

Australian brands pull ad funding from Google, YouTube

Google’s advertising woes have worsened as several Australian brands, including Vodafone and Holden, pull ad funding from YouTube over brand safety concerns. Hardware store Bunnings...

Lollback: Australians ‘rational’ on brand safety scare

Advertisers in Australia have remained rational in light of the storm over brand safety that has erupted in the UK and US in regard to...