Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices
The importance of advertising to the long-term sustainability of businesses
“By combining our resources and presenting a unified voice, we can ensure our message is heard loud and clear”
“This new initiative allows vendors to seamlessly target both the passive and active market,”
As well as celebrating the creative work of the industry, the Awards also helped to highlight the key strengths of print media and newspaper advertising
The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.
NewsWorks UK finds strong evidence for the power of news media in the marketing mix
What tools are publishers using to maintain and maximise, diversify and develop?
There are three main types of paywalls used on news media publishing websites: hard, soft and dynamic.
Trust in media content and ads positively impacts consumer purchase consideration
“Only 10% of national media budgets are spent regionally, despite 36% of the country’s population living there.”
Over 1,000 senior advertising, marketing and media executives were invited to attend