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Creative Tips for Automotive advertisers 

Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices

‘If your brand’s not here, it’s nowhere’: Media owners unite to highlight the power of advertising 

The importance of advertising to the long-term sustainability of businesses

News media in focus: news media prompting government action

“By combining our resources and presenting a unified voice, we can ensure our message is heard loud and clear”

Case Study – News Corp and REA Group partner for innovative print campaign

“This new initiative allows vendors to seamlessly target both the passive and active market,”

Print innovation on show at 2019 WAN-IFRA Awards

As well as celebrating the creative work of the industry, the Awards also helped to highlight the key strengths of print media and newspaper advertising

INFORM 2019 Wrap-up  

The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.

News media advertising can increase sales, market share, loyalty and profit

NewsWorks UK finds strong evidence for the power of news media in the marketing mix

New revenue streams for news media publishers 

What tools are publishers using to maintain and maximise, diversify and develop?  

The rise of paywalls on news media websites  

There are three main types of paywalls used on news media publishing websites: hard, soft and dynamic.  

News media has the most trusted content and most trusted ads – ADTRUST study by Ipsos Connect

Trust in media content and ads positively impacts consumer purchase consideration

Boomtown: rethinking advertising in regional Australia

“Only 10% of national media budgets are spent regionally, despite 36% of the country’s population living there.”

NewsCorp creates buzz at Come Together 2019 showcase

Over 1,000 senior advertising, marketing and media executives were invited to attend