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The rise of paywalls on news media websites  

There are three main types of paywalls used on news media publishing websites: hard, soft and dynamic.  

Changes to cookies may have major ramifications for digital advertising 

Cookies, data tracking and fingerprinting: Google’s latest update to Chrome  

Interview with The Readership Works’ Mal Dale

“My vision is for us to be able to work even more closely with audience currency providers to make sure that we are providing the best audience...

The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

News media has the most trusted content and most trusted ads – ADTRUST study by Ipsos Connect

Trust in media content and ads positively impacts consumer purchase consideration

News media across platforms read by 17.4 million people: emma data

Across print and digital, news media is read by 17.4 million people, or 94% of the population.

What is metadata? What is personal data?

Metadata is essential for any person (or computer program) that needs to find and organise information.

ACCC Preliminary report submissions: selected extracts and key points  

The inquiry has considered a range of issues related to the digital landscape

DBM and emma partnership a win for news media brands  

DBM hopes to “build a data ecosystem” with emma to better understand the relationships between customers and brands

Five great news media insights

Essential briefings on the power of news media adverting  

emma and DBM partner to deliver Australia’s most comprehensive source of consumer data for the financial services industry

DBM’s Consumer Atlas to incorporate emma audience data providing world-class insights into media consumption, consumer attitudes, intentions and behaviours towards financial institutions.

Readers under 35 trust news media

Under-35s trust news media (and the ads placed there)  

AdTrust research reveals that news media remains highly trusted among young people