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Australians among world’s ‘distrusting’ nations, but we have faith in news media

The Edelman Trust Barometer reveals where people go to for trusted information, and a decline in trust in social media.

emma upgrade to deliver ‘the world’s most innovative and accurate cross-platform audience data’

The new audience data will deliver consistency between industry currency data sources, improve accuracy and better reflect the total audience of publisher brands.

Our top insights pieces for 2018   

We look back at key research findings for the year

Deloitte: Social media in decline, multitasking millennials and newspaper subscriptions on the rise

2018 Deloitte Media Consumer Survey reveals some interesting trends for news media

Data misuse a concern for 80pc of Australians

Weeks after Facebook’s data harvesting scandal, data is still on the minds of media professionals and the general public alike. With awareness of the issue...

Audience growth continues to hold from 2017

The total audience growth for Australia’s news media sector has held its ground again in February, with 16.5 million or 90 per cent of the...

News media readers drawn to online shopping

A total of 16.8 million Australians, or nine in 10 consumers, read news media in January 2017, the latest emma (Enhanced Media Metrics Australia) data...

News media reaches 9 in 10 Australians

Nine in 10 consumers, or 16.6 million Australians, read news media in December 2016, the latest emma (Enhanced Media Metrics Australia) data has shown. Print...

16.6 million Australians read news media: emma

Australians are embracing news media brands on digital devices, with 12.8 million people, or 70 per cent of the population, reading news media on smartphones,...

Emotional trends of video ads revealed with new Unruly tool

An analytics tool that gives brands insights into the emotional trends of video advertising has been rolled out to Australia by Unruly, a video ad-tech...

16.8m Australians consume news media: emma

News media is read by 93 per cent of the adult population in print and on digital devices, with 76 per cent of people reading...

Inside Carat’s vision for 100pc digital by 2020

Carat Australia’s chief digital officer Sarah James provides an insider’s view of the agency’s 100 per cent digital vision, how publishers can remain relevant and...