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Data misuse a concern for 80pc of Australians

Weeks after Facebook’s data harvesting scandal, data is still on the minds of media professionals and the general public alike. With awareness of the issue...

Audience growth continues to hold from 2017

The total audience growth for Australia’s news media sector has held its ground again in February, with 16.5 million or 90 per cent of the...

News media readers drawn to online shopping

A total of 16.8 million Australians, or nine in 10 consumers, read news media in January 2017, the latest emma (Enhanced Media Metrics Australia) data...

News media reaches 9 in 10 Australians

Nine in 10 consumers, or 16.6 million Australians, read news media in December 2016, the latest emma (Enhanced Media Metrics Australia) data has shown. Print...

16.6 million Australians read news media: emma

Australians are embracing news media brands on digital devices, with 12.8 million people, or 70 per cent of the population, reading news media on smartphones,...

Emotional trends of video ads revealed with new Unruly tool

An analytics tool that gives brands insights into the emotional trends of video advertising has been rolled out to Australia by Unruly, a video ad-tech...

16.8m Australians consume news media: emma

News media is read by 93 per cent of the adult population in print and on digital devices, with 76 per cent of people reading...

Inside Carat’s vision for 100pc digital by 2020

Music: Sinking Feeling (Jesse Spillane) / CC BY 4.0 Carat Australia’s chief digital officer Sarah James provides an insider’s view of the agency’s 100 per...

The next big thing

Technology promises to provide opportunities this year on two major fronts. LACHLAN BENNETT spoke to representatives of a number of industry sectors for a clearer...

Fairfax campaign targets data-driven solutions

Fairfax Media has launched a new trade marketing campaign to encourage advertisers to take up data-led campaigns. Showcasing Fairfax’s data-driven advertising solutions, the “Do More...

Fairfax Media in new data partnership

Fairfax Media has formed an exclusive commercial data partnership with Australian consumer opinion website ProductReview.com.au to create valuable consumer segments for advertisers by leveraging the...

APN data project exposes MPs misuse of expenses

A data journalism project by APN News and Media’s regional newspaper division has revealed federal politicians are exploiting taxpayer-funded mail entitlements for election campaigning. The...