66% or respondents agree that “The more I trust an ad the more likely I am to buy the product/service”
Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices
Looking back at 2019, here are some of the key insights that will help inform your 2020 planning.
News media are nudging car consumers into action at all stages of the sales process.
What’s happening in the brain when consumers are exposed to ads in different online environments?
The highly complimentary nature of the two media also captured a strong priming effect.
59 per cent identified advertising as an influence, second was seeing a product in-store
When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.
The top 10 most read mastheads in Australia continue to deliver large scale, influential audiences
“Marketing is the sum of all parts; it’s not a single campaign.”
The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.
How can brands and businesses reach shoppers and make the most of a willingness to consider different brands and products?