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Grocery buyers: what drives purchase intent?

How can brands and businesses reach shoppers and make the most of a willingness to consider different brands and products?  

News media advertising can increase sales, market share, loyalty and profit

NewsWorks UK finds strong evidence for the power of news media in the marketing mix

Metro news media read by more than half the population – emma April data

Metro news media is read by 9.5 million Australians, representing more than half (51%) our 14+ population

NewsMediaWorks questions accuracy of PwC 2019-2023 Print Advertising Forecasts

NewsMediaWorks asserts that there is an underlying and unexplained pessimism in the PwC forecasts that negatively impacts market sentiment in dangerous ways.

‘Sitting on a goldmine’: Innovative publishers rediscover value of archive material  

Archiving not only allows publishers to access content produced in the past, but also presents the opportunity for content to be resurfaced and monetised. 

New revenue streams for news media publishers 

What tools are publishers using to maintain and maximise, diversify and develop?  

The rise of paywalls on news media websites  

There are three main types of paywalls used on news media publishing websites: hard, soft and dynamic.  

Changes to cookies may have major ramifications for digital advertising 

Cookies, data tracking and fingerprinting: Google’s latest update to Chrome  

Interview with The Readership Works’ Mal Dale

“My vision is for us to be able to work even more closely with audience currency providers to make sure that we are providing the best audience and planning data for our channels.”

The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

News media has the most trusted content and most trusted ads – ADTRUST study by Ipsos Connect

Trust in media content and ads positively impacts consumer purchase consideration

News media across platforms read by 17.4 million people: emma data

Across print and digital, news media is read by 17.4 million people, or 94% of the population.