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What is metadata? What is personal data?

Metadata is essential for any person (or computer program) that needs to find and organise information.

ACCC Preliminary report submissions: selected extracts and key points  

The inquiry has considered a range of issues related to the digital landscape

DBM and emma partnership a win for news media brands  

DBM hopes to “build a data ecosystem” with emma to better understand the relationships between customers and brands

Five great news media insights

Essential briefings on the power of news media adverting  

emma and DBM partner to deliver Australia’s most comprehensive source of consumer data for the financial services industry

DBM’s Consumer Atlas to incorporate emma audience data providing world-class insights into media consumption, consumer attitudes, intentions and behaviours towards financial institutions.

Readers under 35 trust news media

Under-35s trust news media (and the ads placed there)  

AdTrust research reveals that news media remains highly trusted among young people  

Under-35s are consuming news media, providing opportunities for marketers  

News media reaches 91 per cent of under-35s  

Australians among world’s ‘distrusting’ nations, but we have faith in news media

The Edelman Trust Barometer reveals where people go to for trusted information, and a decline in trust in social media.

emma upgrade to deliver ‘the world’s most innovative and accurate cross-platform audience data’

The new audience data will deliver consistency between industry currency data sources, improve accuracy and better reflect the total audience of publisher brands.

Our top insights pieces for 2018   

We look back at key research findings for the year

Deloitte: Social media in decline, multitasking millennials and newspaper subscriptions on the rise

2018 Deloitte Media Consumer Survey reveals some interesting trends for news media

Data misuse a concern for 80pc of Australians

Weeks after Facebook’s data harvesting scandal, data is still on the minds of media professionals and the general public alike. With awareness of the issue...