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Neuro insights: Why ads perform better on premium editorial sites.

What’s happening in the brain when consumers are exposed to ads in different online environments?

Neuro study: Newspapers highly engaging and driving awareness  

The highly complimentary nature of the two media also captured a strong priming effect.

For Australian grocery buyers, advertising is the biggest influencer

59 per cent identified advertising as an influence, second was seeing a product in-store

Grocery buyers: shopper segments

When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.

News media continues to demonstrate strength reaching nine in ten Australians across digital and print platforms – emma data

The top 10 most read mastheads in Australia continue to deliver large scale, influential audiences

INFORM: Metrics that Matter panel

“Marketing is the sum of all parts; it’s not a single campaign.”

INFORM 2019 Wrap-up  

The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.

Grocery buyers: what drives purchase intent?

How can brands and businesses reach shoppers and make the most of a willingness to consider different brands and products?  

News media advertising can increase sales, market share, loyalty and profit

NewsWorks UK finds strong evidence for the power of news media in the marketing mix

Metro news media read by more than half the population – emma April data

Metro news media is read by 9.5 million Australians, representing more than half (51%) our 14+ population

NewsMediaWorks questions accuracy of PwC 2019-2023 Print Advertising Forecasts

NewsMediaWorks asserts that there is an underlying and unexplained pessimism in the PwC forecasts that negatively impacts market sentiment in dangerous ways.

‘Sitting on a goldmine’: Innovative publishers rediscover value of archive material  

Archiving not only allows publishers to access content produced in the past, but also presents the opportunity for content to be resurfaced and monetised.