Home » Digital

Digital

Digital subscriptions: the major focus for news brands in 2020

“Publishers trying to shift to reader revenue models in 2020 have to realise that only those with a relentless focus on their customers will succeed.”  

Digital news media audiences grow year on year as readers seek trusted, premium news – emma data

Print audiences remain strong with 12.89 million, or seven in ten Australians (69%), choosing print news formats. 

Local election advertising requirements

Electoral material includes any advertisement, notice, statement or representation calculated to affect the result of an election or poll. 

Penalties for allegedly selling or advertising recalled cars with dangerous Takata airbags

It is in breach of the Australian Consumer Law to sell or advertise for sale vehicles with defective Takata airbags that are under active recall

How to make a great podcast that makes money: a lesson from news brands

Professionally-generated content from reputable publishers is capturing both audience attention and revenue

How will AI impact news and journalism?

How will the rise of Artificial Intelligence (AI) impact news brands and the news media industry?

‘If your brand’s not here, it’s nowhere’: Media owners unite to highlight the power of advertising 

The importance of advertising to the long-term sustainability of businesses

Advertising cosmetic services and injections

Cosmetic injections are generally administered to temporarily remove/reduce wrinkles and lines on the face, around the eyes, forehead, lips and neck or to improve the appearance of submental fat.

Beyond the digital tipping point: INMA CEO talks the future of news media

Earl Wilkinson, executive director and CEO of the International News Media Association, spoke to NewsMediaWorks about his discussions with news media publishers around the world

Enhanced storytelling: Journalism in the visual era

Visual journalism augments the written form by providing deeper immersion in our storytelling.

Neuro insights: Why ads perform better on premium editorial sites.

What’s happening in the brain when consumers are exposed to ads in different online environments?

Neuro study: Newspapers highly engaging and driving awareness  

The highly complimentary nature of the two media also captured a strong priming effect.