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News media advertising can increase sales, market share, loyalty and profit

NewsWorks UK finds strong evidence for the power of news media in the marketing mix

Global news media: trusted content, trusted ads 

Social media, meanwhile, continue to come last in trust studies

Content created with multiple platforms in mind: today’s audience landscape  

Learning to create content without borders

Update for the advertising cats and dogs for sale in Victoria

The Domestic Animals Amendment (Puppy Farm and Pet Shops) Act 2017 amends the Domestic Animals Act 1994 and reforms the dog breeding and pet shop industries in...

Samsung in hot water over misleading claims

The ACCC has instituted proceedings in the Federal Court against Samsung Electronics Australia alleging it made false, misleading and deceptive representations in advertising the water...

Metro news media read by more than half the population – emma April data

Metro news media is read by 9.5 million Australians, representing more than half (51%) our 14+ population

NewsMediaWorks questions accuracy of PwC 2019-2023 Print Advertising Forecasts

NewsMediaWorks asserts that there is an underlying and unexplained pessimism in the PwC forecasts that negatively impacts market sentiment in dangerous ways.

‘Sitting on a goldmine’: Innovative publishers rediscover value of archive material  

Archiving not only allows publishers to access content produced in the past, but also presents the opportunity for content to be resurfaced and monetised. 

OPINION: Defending the core business of news media

The pursuit of the facts that democracy depends upon in order to survive and thrive

New revenue streams for news media publishers 

What tools are publishers using to maintain and maximise, diversify and develop?  

Advertising and the 2020 Olympic Games

Emblems and names for the Tokyo 2020 Games and other intellectual property associated with the Olympic and Paralympic Games are protected in Japan by the...

GSK and Novartis feel pain over misleading Voltaren claims

GSK and Novartis admitted that from January 2012 to March 2017, they marketed Osteo Gel as being specifically formulated and more effective than Emulgel in treating osteoarthritis related...