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Beyond the digital tipping point: INMA CEO talks the future of news media

Earl Wilkinson, executive director and CEO of the International News Media Association, spoke to NewsMediaWorks about his discussions with news media publishers around the world

Enhanced storytelling: Journalism in the visual era

Visual journalism augments the written form by providing deeper immersion in our storytelling.

Neuro insights: Why ads perform better on premium editorial sites.

What’s happening in the brain when consumers are exposed to ads in different online environments?

Neuro study: Newspapers highly engaging and driving awareness  

The highly complimentary nature of the two media also captured a strong priming effect.

INFORM 2019 Wrap-up  

The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.

Update – Port Phillip Publishing penalised

Online publishing company and former director found liable for misleading and deceptive statements about mimicking the Future Fund.

The biggest problem facing marketers: how to earn trust  

As brands make bigger promises and compete for positive consumer sentiment, they look to marketing professionals to help them build more trust.  

Interview with Mark Ryan, Director of Judith Neilson Institute for Journalism & Ideas

“There are obvious challenges now that are being presented in the way journalism is created and disseminated. ”

News media advertising can increase sales, market share, loyalty and profit

NewsWorks UK finds strong evidence for the power of news media in the marketing mix

Global news media: trusted content, trusted ads 

Social media, meanwhile, continue to come last in trust studies

Content created with multiple platforms in mind: today’s audience landscape  

Learning to create content without borders

Update for the advertising cats and dogs for sale in Victoria

The Domestic Animals Amendment (Puppy Farm and Pet Shops) Act 2017 amends the Domestic Animals Act 1994 and reforms the dog breeding and pet shop industries in Victoria and better regulate the sale of dogs and cats.