Home » Digital

Digital

OPINION: Defending the core business of news media

The pursuit of the facts that democracy depends upon in order to survive and thrive

New revenue streams for news media publishers 

What tools are publishers using to maintain and maximise, diversify and develop?  

Advertising and the 2020 Olympic Games

Emblems and names for the Tokyo 2020 Games and other intellectual property associated with the Olympic and Paralympic Games are protected in Japan by the Trademark Law, Unfair Competition Prevention Law, Copyright Act, and so on.

GSK and Novartis feel pain over misleading Voltaren claims

GSK and Novartis admitted that from January 2012 to March 2017, they marketed Osteo Gel as being specifically formulated and more effective than Emulgel in treating osteoarthritis related pain and inflammation. In fact, Osteo Gel and Emulgel products are essentially the same.

Month on month cross platform news media readership grows in March

Digital news media readership drives increase

The rise of paywalls on news media websites  

There are three main types of paywalls used on news media publishing websites: hard, soft and dynamic.  

Changes to cookies may have major ramifications for digital advertising 

Cookies, data tracking and fingerprinting: Google’s latest update to Chrome  

More than 10 million Australians now read their news media across both print and digital platforms

Total news media readership 17.4 million people

Advertising and Anzac Day

Protection of Word ‘ANZAC’ Regulations were made in 1921 under the War Precautions Act Repeal Act 1920 to protect the word ‘ANZAC’, and any word which resembles it, from inappropriate use.

News literacy initiatives promote critical thinking and understanding  

Governments and organisations around the world are attempting to combat misinformation through education initiatives  

Apple announces news media subscription service 

Apple News+ received mixed reception from publishers concerned about revenue, audience relationships  

NewsCorp creates buzz at Come Together 2019 showcase

Over 1,000 senior advertising, marketing and media executives were invited to attend